Leading U.S. Advertisers, 2012

Can you name the 100 companies who bought the most television, radio, print and online ads in 2012?

Forced Order Answers have to be entered in order
What they makeCompanyRank
Crest toothpaste, Gillette razors, Duracell batteries, Old Spice deodorant, Ivory soap1
Chevy Silverado, Buick Verano2
Majority stake in NBCUniversal, cable and telephone provider, 3
F-150 truck, Lincoln MKZ6
Cosmetics (namesake brand, Lancome, Maybelline, Polo Ralph Lauren)7
Banking, financial services 8
Credit cards, traveler's checks9
Camry and Corolla sedans, Lexus IS10
Dodge Dart, Ram Truck, Jeep Grand Cherokee, 500 hatchback11
Motion pictures, animation, theme parks, ABC, ESPN12
Retailer (namesake brand, Sam's Club)13
Motion pictures, CW, CNN, HBO TV networks, Sports Illustrated magazine, DC Comics14
Band-Aids, Tylenol, Listerine16
Drugs (Viagra, Advil, Lipitor)17
Banking, financial services 18
Department stores19
GEICO, Dairy Queen, BNSF Railroad, Fruit of the Loom underwear20
Beer (Budweiser, Michelob, Stella Artois, Beck's)21
Retail (namesake department store, Kmart, Land's End)22
Fast food23
Dove soap, Hellmann's mayonnaise, Ragu, Popsicles, Vaseline, Q-Tips, Axe body spray25
Credit cards, Financial services26
Accord sedan, Acura TSX, motorcycles27
Search engine, YouTube, Android and Motorola cell phones28
Fox TV network, 20th Century Fox Studios (split in 2013)29
Department store30
Online retailer, Kindle e-book reader, IMBD32
Windows 8, Windows Phone, Word, PowerPoint, XBox 360, Bing search engine33
Altima sedan, Infiniti QX434
Sodas (namesake, Mountain Dew), Gatorade, Lays, Tostitos, Cap'n Crunch cereal35
Shoes, sportswear36
Zocor, Coppertone, Dr. Scholls 37
Cheerios, Wheaties, Pillsbury, Betty Crocker38
Louis Vuitton fashions, Hennessy scotch, Moet and Chandon champagne 39
Department store40
Banking, financial services41
Drugs (Prozac, Cialis, Strattera)42
Namesake perfumes, Clinique cosmetics43
fast food (KFC, Pizza Hut, Taco Bell)44
Beer (Blue Moon)45
Electronics (flat-screen TVs, cell phones)46
Paramount Pictures, BET, Nickelodeon, MTV47
Butterfinger candy bar, Raisinets, Perrier, Toll House cookies48
New Beetle hatchback, Audi sedans, Lamborghini‎ sports cars49
Ad council public service advertisements, Recruiting ads, Obamacare50
What they makeCompanyRank
Alcoholic beverages (Guinness, Smirnoff, Johnnie Walker)52
Hardware stores53
Electronics, PlayStation video games, ColumbiaTristar studios56
Hardware stores57
Electronics retailer58
Drugs (Zantac 75, Lunesta, Flonase), Tums, Aquafresh59
Computers, Cell phones, tablets, MP players60
Rice Krispies and Fruit Loops cereal, Eggos, Keebler cookies61
Cheese Whiz, Philadelphia cream cheese, Jell-O, Kool Aid, Oscar Mayer62
Cable provider, Road Runner internet, regional sports networks63
M&Ms, Snickers, Wrigley's gun, Pedigree dog food64
Forenza sedan, Soul hatchback65
Online for-profit university66
Soft drinks (namesake, Sprite, Fanta), POWERade, Minute Maid67
Credit cards, Pulse ATMs68
Drugs (asprin, Alka-Seltzer, Aleve), One-A-Day vitamins69
Banking, financial services70
Grocery stores (namesake, Ralph's, Fred Mayer)71
Vimeo, Ask.com, CitySearch, Match.com, OKCupid, various other online companies 72*
Subway restaurants73
Candy bars, Reese's Pieces, Kit Kat, Twizzlers, Jolly Rancher74
Online auction site, Skype, PayPal, StubHub76
Satellite television provider77
Drugs, consumer care products (Selsun Blue, IcyHot, Gold Bond, Nicoderm)78
Retailers (namesake, Old Navy, Banana Republic)79
Electronics retailer80*
Research-based pharmaceuticals (Humira)81*
Online travel website82
Credit cards83
Lysol, Finish detergent, French's mustard84
Elantra sedan85
Mercedes-Benz Sedans, Freightliner trucks, SmartCars86
Drugs (Plavix, Abilify), Enfamil baby formula87
Satellite television provider88
Information technology, Watson supercomputer89
Soup, V8 juice, Prego pasta sauce, Goldfish crackers90
Soft drinks (7UP, A&W, RC Cola), Hawaiian Punch, Clamato91
Supermarkets (namesake, Vons)92
Motion picture production company93*
Retailers (Victoria's Secret, Bath and Body Works)94
Kleenex tissues, Viva paper towels, Scott toilet paper, Huggies diapers97
Toys (Barbie, Hot Wheels), Apples to Apples98
Perfumes (namesake, GUESS?, Aspen), OPI beauty products100
Quiz Playlist
More Info:
  • We want the PARENT company, which (slight hint) won't be mentioned in the any of products made's name. "Namesake" is used in place of the company name. *-not in the 100 for 2011
Classic: Type in answers that appear in a list
Forced Order: Answers have to be entered in order
Last Updated: Feb 16, 2017

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