Leading U.S. Advertisers (2011) Quiz Stats

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What they make Company % Correct
Chevy Volt, Buick RegalGeneral Motors
90%
TelecommunicationsVerizon
90%
Motion pictures, animation, theme parks, ABC, ESPNWalt Disney Co.
90%
Taurus sedan, Lincoln NavigatorFord Motor Company
86.7%
Crest toothpaste, Gillette razors, Duracell batteries, Old Spice deodorant, Ivory soapProcter & Gamble
83.3%
TelecommunicationsAT&T
83.3%
Credit cards, traveler's checksAmerican Express
83.3%
Retailer (namesake brand, Sam's Club)Walmart
83.3%
Camry and Corolla sedans, Lexus ES300, Scion xAToyota
80%
Fast foodMcDonalds
80%
Electronics, PlayStation video games, ColumbiaTristar studiosSony
80%
Windows 8, Word, PowerPoint, XBox 360Microsoft
80%
Search engine, YouTube, Android and Motorola cell phonesGoogle
80%
Dodge Avenger, Ram Truck, Jeep WranglerChrysler
76.7%
Accord sedan, Acura TSX, motorcyclesHonda
76.7%
Band-Aids, Tylenol, ListerineJohnson & Johnson
73.3%
Sportswear, shoesNike
73.3%
Online retailer, Kindle e-book reader, IMBDAmazon
73.3%
Soft drinks (namesake, Sprite, Fanta), POWERade, Minute MaidCoca-Cola
73.3%
Beer (Budweiser, Michelob, Stella Artois, Beck's)Anheuser-Busch InBev
70%
Sodas (namesake, Mountain Dew), Gatorade, Fritos, Quaker OatsPepsi
70%
New Beetle hatchback, Audi sedans, Lamborghini‎ sports carsVolkswagen
70%
M&Ms, Snickers, Wrigley's gun, Pedigree dog foodMars
70%
Cable provider, E! and Golf cable channels, owns majority of NBCUniversal TV network and movie studiosComcast
66.7%
RetailTarget
66.7%
TelecommunicationsSprint Nextel
66.7%
Cheerios, Wheaties, Pillsbury, Betty CrookerGeneral Mills
66.7%
Online auction site, Skype, PayPal, StubHubeBay
66.7%
Department storesMacy's
63.3%
Electronics retailerBest Buy
63.3%
Rice Krispies and Fruit Loops cereal, Eggos, Keebler cookiesKellogg
63.3%
Computers, Cell phones, tablets, MP playersApple
63.3%
Elantra sedanHyundai
63.3%
Banking, financial services Bank of America
60%
What they make Company % Correct
Paramount Pictures, BET, Nickelodeon, MTVViacom
60%
Butterfinger candy bar, Raisinets, Perrier, Toll House cookies Nestle
60%
Hardware storesHome Depot
60%
Toys (Barbie, Hot Wheels), Apples to ApplesMattel
60%
Cosmetics (namesake brand, Lancome, Maybelline)L'Oreal
56.7%
Drugs (Viagra, Advil, Lipitor)Pfizer
56.7%
Retail (namesake department store, Kmart, OSH, Land's End)Sears
56.7%
Cheese Whiz, Nabisco crackers, Oreos, Fig Newtons, Kool Aid, Oscar MayerKraft Foods
56.7%
Online for-profit universityUniversity of Phoenix
56.7%
ComputersDell
56.7%
Banking, financial services J. P. Morgan Chase
53.3%
CW, CNN, HBO TV networks, Sports Illustrated magazine, DC ComicsTime Warner
53.3%
Fox TV network, 20th Century Fox Studios, Wall Street JournalNews Corp
53.3%
Hardware storesLowe's
53.3%
TelecommunicationsDeutche Telekom
53.3%
Credit cardsVisa
53.3%
GEICO, BNSF Railroad, Fruit of the Loom underwear, Dairy QueenBerkshire Hathaway
50%
InsuranceState Farm
50%
Forenza sedan, Soul hatchbackKia
50%
Drug retailersWalgreen's
50%
Satellite television providerDirecTV
50%
Department storeJ.C. Penney's
46.7%
Altima sedan, Infiniti QX4Nissan
46.7%
Beer (Blue Moon)MillerCoors
46.7%
fast food (KFC, Pizza Hut, Taco Bell)Yum Brands
46.7%
Soup, V8 juice, Prego pasta sauce, Goldfish crackersCampbell's
46.7%
Information technology, Watson supercomputerIBM
46.7%
Credit cards, Financial servicesCapitalOne
43.3%
Grocery stores (namesake, Ralph's, Fred Mayer)Kroger
43.3%
Online travel websiteExpedia
43.3%
Retailers (namesake, Old Navy, Banana Republic)Gap
43.3%
ComputersHewlett-Packard
43.3%
Dove soap, Hellmann's mayonnaise, Ragu, Popsicles, Vaseline, Q-Tips, Axe body sprayUnilever
40%
InsuranceProgressive
40%
What they make Company % Correct
InsuranceAllstate
40%
Electronics (flat-screen TVs, cell phones)Samsung
40%
Candy bars, Reese's Pieces, Kit Kat, Twizzlers, Jolly RancherHershey
40%
Ad council public service advertisements, Recruiting adsU.S. Government
36.7%
Credit cards, Pulse ATMsDiscover
36.7%
Satellite television providerDish Network
36.7%
Banking, financial servicesCiticorp
33.3%
Soft drinks (7UP, A&W, RC Cola), Hawaiian Punch, ClamatoDr Pepper Snapple Group
33.3%
Mercedes-Benz Sedans, Freightliner trucks, SmartCarsDaimler AG
33.3%
Department storeKohl's
30%
Banking, financial servicesWells Fargo
30%
Namesake perfumes, Clinique cosmeticsEstee Lauder
26.7%
Drugs (asprin, Alka-Seltzer, Aleve), One-A-Day vitaminsBayer
26.7%
Kleenex tissues, Viva paper towels, Scott toilet paper, Huggies diapersKimberly Clark
26.7%
Supermarkets (namesake, Vons)Safeway
26.7%
Drugs (Prozac, Cialis, Strattera)Eli Lilly
23.3%
Alcoholic beverages (Guinness, Smirnoff, Johnnie Walker)Diageo
23.3%
Cable provider, Road Runner internet, regional sports networksTime Warner Cable
23.3%
Louis Vuitton fashions, Hennessy scotch LVMH
20%
Subway restaurantsDoctors Associates
20%
Lysol, Finish detergent, French's mustardReckitt Benckiser
16.7%
Retailers (Victoria's Secret, Bath and Body Works)Limited Brands
16.7%
Drugs (Zantac 75, Lunesta, Flonase), Tums, AquafreshGlaxoSmithKline
13.3%
Liquid Plumr, PineSol, Glad storage bags, Hidden Valley salad dressingClorox
13.3%
Zocor, Coppertone, Dr. Scholls Merck
10%
Drugs, consumer care products (Selsun Blue, IcyHot, Gold Bond, Nicoderm)Sanofi
10%
Drugs, Ensure shakes, Similac baby formulaAbbott Laboratories
10%
Perfumes (namesake, GUESS?, Aspen), OPI beauty productsCoty
10%
Drugs (Nexium, Exanta)AstraZeneca
6.7%
Drugs (Plavix, Abilify), Enfamil baby formulaBristol-Myers Squib
3.3%
Drugs, Consumer products (Lamisil, Gas-X, Benefiber, Maalox)Novartis
3.3%
Biopharmaceuticals (Flomax, Micardis)Boehringer Ingelheim
0%

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Created Jan 6, 2013SourceReportNominate
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