Almost all companies are touched by global competition.
As the worldwide consumerism and evironmentalism movements mature, today's marketers are being called upon to take greater responsibility for the social and environmental impact of
The explosive growth in computers, telecommunications, information, transportation, and other technologies has had a major impact on the ways companies bring value to their custome
Marketing has become a major part of the strategies of many not-for-profit organizations such as colleges, hospitals, museums, zoos, symphony orchestra, and even churches. People w
How many changing marketing landscapes are there? (put number)
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