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Brand Name Etymology
Can you pick the brand name from the description of how its name came about?
Updated Jun 14, 2013
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Click the green button to start and click the correct answers below
Generic Brand Names (A-Z)
From the name of a Slavic goddess, and used as a trading name by Russian automobile manufacturer AvtoVAZ (АВТОВАЗ in Russian).
Combination of the Danish 'leg godt', which means to 'play well'.
From the name of the founder Adolf (Adi) Dassler.
Portmanteau for Albrecht (name of the founders) and discount
Spanish for 'high view'
Founder Jeff Bezos renamed the company (from the earlier name of Cadabra.com) after the world's most voluminous river. He saw the potential for more sales in an online store.
The name is a contraction of Alan Michael Sugar Trading.
Latin translation of the German name 'Horch', after the founder August Horch. In English it is 'hark'.
Chain of supermarkets and hypermarkets which started with a store near a crossroads in Annecy, France.
From the name of its founder, Kashio Tadao, who had set up the company Kashio Seisakujo as a subcontractor factory.
Short for San Francisco.
Japanese manufacturer named from 'Son of Electronic Printer'
Anagram of the name of its founder, Herbert Froode
Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Turin)
Name was invented in 1961 by ice-cream makers Reuben and Rose Mattus of the Bronx 'to convey an aura of the old-world traditions and craftsmanship'. The name has no meaning.
From the name of the founder and the German home town of the company: Hans Riegel, Bonn.
Composite of the initials of the Swedish founder's name plus the first letters of the names of the property and village in which he grew up: Ingvar Kamprad Elmtaryd Agunnaryd.
Invention of founder George Eastman. He tried out various combinations of words starting and ending with 'K' because he liked the letter.
In 1907, Eugène Schueller, a young French chemist, developed an innovative hair-color formula. He called his improved hair dye Auréole.
From the first name of the daughter of Emil Jellinek, who distributed cars of the early Daimler company around 1900.
From the merger of Yola and Coplait in 1965
Named after founder Sam Walton
German for 'people's car'. Ferdinand Porsche wanted to produce a car that was affordable for the masses – the Kraft-durch-Freude-Wagen (or 'Strength-Through-Joy car')
From the Latin word which means 'I roll'. It was originally a name for a ball bearing being developed by SKF.
Founded in 1924 by the Humphrey (Umphrey) Brothers, Harold C. and Wallace.
Named after a character in Herman Melville's novel Moby-Dick. Also a variation of Starbo: at the time, a local mining camp north of Seattle.
From the Japanese name for the constellation known as Pleiades or Seven Sisters. Formed from a merger of seven other companies, and the constellation is featured on the logo.
From the Latin word 'sonus' meaning sound, and 'sonny' a slang word used by Americans to refer to a bright youngster.
Founded in 1937 in Sweden as Svenska Aeroplan Aktiebolaget (Swedish Aeroplane Company)
Named from the digestive enzyme pepsin.
Named after the Greek goddess of victory
The company was earlier known by the name Nippon Sangyo which means 'Japan Industries'.
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