Miscellaneous Quiz / Marketing Chapter 7 Vocabulary

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Can you name the Marketing Chapter 7 Vocabulary?

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DefinitionVocabulary Term
a situation where the purchaser wants some change in the original good or service
a cooperative agreement between business firms
consumable items that do not become part of the final product
individuals and organizations that buy business goods and incorporate them into the products that they produce for eventual sale to other producers or to consumers
a situation in which the purchaser reorders the same goods or services without looking for new information or investigating other suppliers
the elimination of intermediaries such as wholesalers or distributors from a marketing channel
a firm’s belief that an ongoing relationship with another film is so important that the warrants maximum efforts at maintaining it indefinitely
either finished items ready for assembly or products that need very little processing before becoming part of some other product
all those persons in an organization who become involved in the purchase decision
expense items that do not become part of a final product
the demand for business products
a situation requiring the purchase of a product for the first time
phenomenon in which a small increase or decrease in consumer demand can produce a much larger change in demand for the facilities and equipment needed to make the consumer product
an electronic trading floor that provides companies with integrated links to their customers and suppliers
DefinitionVocabulary Term
goods, such as portable tools and office equipment, that are less expensive and shorter-lived than major equipment
a detailed numbering system developed by the United States, Canada, and Mexico to classify North American business establishments by their main production processes.
products used directly in manufacturing other products
capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings
a measure of a Web site’s effectiveness; calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit (site
the use of the internet to facilitate the exchange of goods, services, and information between organizations
unprocessed extractive or agricultural products, such as mineral ore, timber, wheat corn, fruits, vegetables, and fish
the reintroduction of an intermediary between producers and users
the marketing of goods and services to individuals and organizations for purposes other than personal consumption
the demand for two or more items used together in a final product
a network of interlocking corporate affiliates
the condition that exists when one party has confidence in an exchange partner’s reliability and integrity
the practice of business purchasers choosing to buy from their own customers

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