Miscellaneous Quiz / Marketing Chapter 17 Vocabulary

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Can you name the Marketing Chapter 17 Vocabulary?

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DefinitionVocabulary Term
a desirable, exclusive, and believable advertising appeal selected as the theme for a campaign
a media scheduling strategy that runs advertising only during times of the year when the product is most likely to be used
the number of times an individual is exposed to a given message during a specified period
A form of advertising designed to stimulate primary demand for a new product or product category
a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals
placing advertising messages in Web-based or video games to advertise or promote a product, service, organization, or issue
a public relations strategy in which a company spends money to support an issue, cause, or event that is consistent with corporate objectives, such as improving brand awareness or
the ability of an advertising medium to reach a precisely defined market
the number of target consumers exposed to a commercial at least once during a specified period, usually four weeks
the combination of media to be used for a promotional campaign
public information about a company, product, service, or issue appearing in the mass media as a news item
a reason for a person to buy a product
A form of advertising designed to influence demand for a specific brand
an arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer’s brand
A form of advertising that touts the benefits of a specific good or service
A phenomenon in which spending for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing returns
a media scheduling strategy in which advertising is run steadily throughout the advertising period; used for products in the latter stages of the product life cycle
DefinitionVocabulary Term
a media scheduling strategy in which ads are run heavily every other month or every two weeks, to achieve a greater impact with an increased frequency and reach at those times
the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target aud
a form of advertising in which an organization expresses its views on controversial issues or responds to media attacks
a specific communication task that a campaign should accomplish for a specified target audience during a specified period.
a media scheduling strategy that uses continuous scheduling throughout the year coupled with a flighted schedule during the best sales periods.
a form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes
the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public un
a public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video o
Impersonal, one-way mass communication about a product or organization that is paid for by a marketer
designation of the media, the specific publications or programs and the insertion dates of advertising
the channel used to convey a message to a target market
a 30-minute or longer advertisement that looks more like a TV talk show than a sales pitch
a coordinated effort to handle all the effects of unfavorable publicity or of another unexpected unfavorable event
the cost of reaching one member of the target market
a type of sponsorship involving the association of a for-profit company and a nonprofit organization; through the sponsorship, the company’s product or service is promoted, and m
A form of advertising designed to enhance a company’s image rather than promote a particular product

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