Miscellaneous Quiz / Marketing Chapter 17 Vocabulary

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Can you name the Marketing Chapter 17 Vocabulary?

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DefinitionVocabulary Term
the channel used to convey a message to a target market
a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals
A form of advertising that touts the benefits of a specific good or service
the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public un
placing advertising messages in Web-based or video games to advertise or promote a product, service, organization, or issue
an arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer’s brand
the ability of an advertising medium to reach a precisely defined market
a form of advertising that compares two or more specifically named or shown competing brands on one or more specific attributes
a media scheduling strategy in which ads are run heavily every other month or every two weeks, to achieve a greater impact with an increased frequency and reach at those times
designation of the media, the specific publications or programs and the insertion dates of advertising
A form of advertising designed to stimulate primary demand for a new product or product category
the series of decisions advertisers make regarding the selection and use of media, allowing the marketer to optimally and cost-effectively communicate the message to the target aud
A form of advertising designed to enhance a company’s image rather than promote a particular product
the number of target consumers exposed to a commercial at least once during a specified period, usually four weeks
the combination of media to be used for a promotional campaign
A phenomenon in which spending for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing returns
the cost of reaching one member of the target market
DefinitionVocabulary Term
a coordinated effort to handle all the effects of unfavorable publicity or of another unexpected unfavorable event
a public relations strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, video o
public information about a company, product, service, or issue appearing in the mass media as a news item
a specific communication task that a campaign should accomplish for a specified target audience during a specified period.
the number of times an individual is exposed to a given message during a specified period
a public relations strategy in which a company spends money to support an issue, cause, or event that is consistent with corporate objectives, such as improving brand awareness or
A form of advertising designed to influence demand for a specific brand
a 30-minute or longer advertisement that looks more like a TV talk show than a sales pitch
a reason for a person to buy a product
a media scheduling strategy that uses continuous scheduling throughout the year coupled with a flighted schedule during the best sales periods.
Impersonal, one-way mass communication about a product or organization that is paid for by a marketer
a desirable, exclusive, and believable advertising appeal selected as the theme for a campaign
a form of advertising in which an organization expresses its views on controversial issues or responds to media attacks
a type of sponsorship involving the association of a for-profit company and a nonprofit organization; through the sponsorship, the company’s product or service is promoted, and m
a media scheduling strategy that runs advertising only during times of the year when the product is most likely to be used
a media scheduling strategy in which advertising is run steadily throughout the advertising period; used for products in the latter stages of the product life cycle

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