Miscellaneous Quiz / Marketing Chapter 12 Vocabulary

Random Miscellaneous or Vocabulary Quiz

Can you name the Marketing Chapter 12 Vocabulary?

Quiz not verified by Sporcle

Forced Order
Score 0/21 Timer 15:00
DefinitionVocabulary Term
a strategy that uses technology to deliver customized services on a mass basis
the inability of the production and consumption of a service to be separated. Consumers must be present during the production
treating employees as customers and developing systems and benefits that satisfy their needs
the variability of the inputs and outputs of services, which causes services to tend to be less standardized and less uniform than goods
the result of applying human or mechanical efforts to people or objects
an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment
the knowledge and courtesy of employees and their ability to convey trust
a characteristic that can be easily assessed before purchase
the inability of services to be touched, seen, tasted, heard, or felt in the same manner that goods can be sensed
the ability to perform a service dependably, accurately, and consistently
the most basic benefit the consumer is buying
DefinitionVocabulary Term
the physical evidence of a service, including the physical facilities, tools, and equipment used to provide the service
the inability of services to be stored, warehoused, or inventoried
a model identifying five gaps that can cause problems in service delivery and influence customer evaluations of service quality
a characteristic that consumers may have difficulty assessing even after purchase because they do not have the necessary knowledge or experience
a characteristic that can be assessed only after use
an announcement that promotes a program of a federal, state, or local government or of a nonprofit organization
caring, individualized attention to customers
the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets
the ability to provide prompt service
a group of services that support or enhance the core service

You're not logged in!

Compare scores with friends on all Sporcle quizzes.
Sign Up with Email
Log In

You Might Also Like...

Show Comments


Top Quizzes Today

Score Distribution

Your Account Isn't Verified!

In order to create a playlist on Sporcle, you need to verify the email address you used during registration. Go to your Sporcle Settings to finish the process.