The material basis of the sign which could be almost anything. Anything that signifies something or conveys a message
How images directly reflect the world (vs)
How images produce meanings according to social and aesthetic conventions.
Crude use of stereotypes to manipulate popular opinion.
The act of perceiving (vs)
A belief that if an image is produced by a mechanical device it is object record of reality.
A cultural Practice.
The world is invented in the process of representation.
Shared set of values that exist in a society
The aspect or detail that grabs the attention or emotion of a viewer
The object of being represented.
Definition
Term
Creation of meaning through the act of portraying the likeness of something.
The common, banal meaning and information in a photograph (vs)
Description, fact, literal.
The meaning or concept that the significant refers to.
Science of signs.
Signifier+signified=
Allusion, association.
image with symbolic significance. Represents universal concept/emotion/meaning. I.E. Madonna and child, universal concept of love, easy to understand even without Christian context
Cultural values and beliefs expressed at the level of connotation as to appear obvious.
Philosophical position that only science because of its objective verifiable methods is the source of authentic knowledge.
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