Miscellaneous Quiz / Marketing Mix and Management

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HintAnswer
the goods or services the company offers to the target market
The amount of money customers have to pay to obtain the product
the company activities that make the product available to target consumers
the activities that communicate the merits of the product
consumers will favor products that are available and highly affordable
consumers will favor products that offer the most quality, performance and feature
consumers will not but enough of the firm's products unless the firm undertakes a large scale selling
achieving organizational goals depends on knowing the needs and wants of target market
occures when sellers pay more attention to their products than to the benefits produced by their products
loyaty and retention programs to build relationships
the set of benefits or values a company promises to deliver to consumers to satisfy their needs

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Created Oct 25, 2013ReportNominate
Tags:Management, Marketing, Mix

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