Media Terminology

Can you name the Media Terminology?

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the widely recognised way of doing things in particular genre.
The way in which technologies and institutions come together in order to create something new. Cinema is the result of the convergence of photography, moving pictures (the kinetosc
ideas about how people use the media and what gratification they get from it. It assumes that members of the audience are not passive but take an active role in interpreting and in
special effects or devices to create visual illusions.
representation of people or groups of people by a few characteristics eg hoodies, blondes
the type or category of a media text, according to its form, style and content.
A question in a text that is not immediately answered and creates interest for the audience – a puzzle that the audience has to solve.
Factual characteristics of a population sample, e.g. age, gender, race, nationality, income, disability, education
Sound whose source is visible on the screen
time, place or mindset in which we consume media products.
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putting together of visual images to form a sequence.
literally ‘what’s in the shot’ everything that appears on the screen in a single frame and how this helps the audience to decode what’s going on.
the idea that within popular culture producers borrow other texts to create interest to the audience who like to share the ‘in’ joke. Used a lot in the Simpsons.
the secondary meaning that a sign carries in addition to it’s everyday meaning.
Sound effects, music or narration which is added afterwards
Looking Sraight at the camera
a visual representation of something.
A set of ideas or beliefs which are held to be acceptable by the creators of the media text, maybe in line with those of the dominant ruling social groups in society, or alternativ
the everyday or common sense meaning of a sign.
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Last Updated: Feb 16, 2017

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