| Hint | Answer |
|---|
| Factual characteristics of a population sample, e.g. age, gender, race, nationality, income, disability, education | |
| the type or category of a media text, according to its form, style and content. | |
| literally ‘what’s in the shot’ everything that appears on the screen in a single frame and how this helps the audience to decode what’s going on. | |
| special effects or devices to create visual illusions. | |
| putting together of visual images to form a sequence. | |
| Sound effects, music or narration which is added afterwards | |
| the widely recognised way of doing things in particular genre. | |
| time, place or mindset in which we consume media products. | |
| A set of ideas or beliefs which are held to be acceptable by the creators of the media text, maybe in line with those of the dominant ruling social groups in society, or alternativ | |
| Looking Sraight at the camera | |
| | Hint | Answer |
|---|
| a visual representation of something. | |
| representation of people or groups of people by a few characteristics eg hoodies, blondes | |
| The way in which technologies and institutions come together in order to create something new. Cinema is the result of the convergence of photography, moving pictures (the kinetosc | |
| the idea that within popular culture producers borrow other texts to create interest to the audience who like to share the ‘in’ joke. Used a lot in the Simpsons. | |
| Sound whose source is visible on the screen | |
| the everyday or common sense meaning of a sign. | |
| the secondary meaning that a sign carries in addition to it’s everyday meaning. | |
| ideas about how people use the media and what gratification they get from it. It assumes that members of the audience are not passive but take an active role in interpreting and in | |
| A question in a text that is not immediately answered and creates interest for the audience – a puzzle that the audience has to solve. | |
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