Miscellaneous Quiz / Marketing #3

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Can you name the Marketing #3?

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HintAnswer
How people vote (opinion leaders)
92% trust WoM
Trust friends first, celebs last
Amazon
WoM spreads better with weak ties
Younger ages reject traditional (WoM more important)
Influencers credibility - alignment (eg Revolve)
Imagine Dragons - Free labour, content creation
Dangers

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