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Persuasive Techniques Quiz Party Stats
Can you select the correct term to match the definition?
By
hopkinsa
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an appeal to logic and reason; gives facts and evidence to prove a point.
Logos
76.5%
argues that since a viewpoint is popular, the viewer should hold to it.
Bandwagon
76.5%
an appeal to credibility; uses experts or attacks to prove if a view or person is trusted.
Ethos
70.6%
an appeal to one’s emotions; can be either positive or negative emotions
Pathos
70.6%
the group of people an ad is trying to convince or persuade
Target Audience
58.8%
using experts or celebrities to give an issue or candidate more credibility.
Testimonial
58.8%
suggests something is common sense and appeals to the “average Joe.
Plain Folks
52.9%
suggest an issue or candidate only appeals to elites; can be used as positive or negative.
Snob Appeal
47.1%
using facts, evidence, and data to show only one side of the story.
Card-Stacking
41.2%
using positive or negative imagery in order to make one feel the same about the issue.
Transfer
29.4%
the characteristics used by advertisers to sort people into groups.
Demographics
29.4%
using vague language with no proof to make a positive or negative point.
Generalities
23.5%
making attacks on the opposing side; can be directed at position or character.
Mudslinging
23.5%
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Last Updated: Apr 28, 2017
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