Miscellaneous Quiz / Marketing Study Test #2

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Can you name the Marketing Study Test #2?

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Score 0/86 Timer 12:00
Question/TopicAnswer
What is an evoked set?
What is a tariff?
What is quota?
How many consecutive years of declining GDP constitutes a recession?
What does the World Trade Organization do?
What are the two trading blocks?
What is the first entry option for new products?
What is second entry option for new products?
What is third entry option for new products?
What is fourth entry option for new products?
What is fifth entry option for new products?
What is sixth entry option for new products?
What is the paradox of choice?
What is opportunity costs?
What generation was pre-1945?
What generation was from 1946-1964?
What generation was from 1965-1981?
What generation was from 1982-2000?
What is a market?
What is market potential?
What is waste coverage?
What does STP stand for?
What is the purpose of targeting?
What is positioning?
What is the first base of segmentation?
What is the second base of segmentation?
What is the third base of segmentation?
What are elements of demographics?
What is the definition of the second base of segmentation?
Question/TopicAnswer
What is the definition of the third base of segmentation?
What can products be broken down into? (3 elements)
What is the decoy effect?
What is the definition of market research?
What is the first step in the market research process?
What is the second step in the market research process?
What is the third step in the market research process?
What is the fourth step in the market research process?
What is the fifth step in the market research process?
What is the sixth step in the market research process?
What is the seventh step in the market research process?
What is the eighth step in the market research process?
What is the first method of market research?
What is the second method of market research?
What is the third method of market research?
What is the fourth method of market research?
What is the fifth method of market research?
What is definition of a product?
What is a feature of a product?
What is a benefit of a product?
What does SKU stand for?
What is the first set of numbers in an SKU?
What is the second set of numbers in an SKU?
What is a unit?
What is a line?
What is a product mix?
What is breadth?
What is depth?
What is the first element of brand identity?
Question/TopicAnswer
What is the second element of brand identity?
What is the third element of brand identity?
What is the fourth element of brand identity?
What is the fifth element of brand identity?
What is the sixth element of brand identity?
What is the seventh element of brand identity?
What does the FDA stand for?
What is the first category under the FDA?
What is the second category under the FDA?
What is the third category under the FDA?
What is the fourth category under the FDA?
What words define a drug claim?
What is the first element of packaging?
What is the second element of packaging?
What is the third element of packaging?
What is the fourth element of packaging?
What is the biggest enemy of product?
What is the 2nd biggest enemy of product?
What is the 3rd biggest enemy of product?
What is the 4th biggest enemy of product?
What is the 1st stage of the new product development process?
What is the 2nd stage of the new product development process?
What is the 3rd stage of the new product development process?
What is the 4th stage of the new product development process?
What is the 5th stage of the new product development process?
What is the 6th stage of the new product development process?
What is the 7th stage of the new product development process?
What is the 8th stage of the new product development process?

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