Just For Fun Quiz / Marketing Key Terms

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an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy .
Written contract under which the owner of a copyright, know how, patent, servicemark, trademark, or other intellectual property, allows a licensee to use, make, or sell copies of t
borrowed data. Less reliable than other kind of data.
means reducing risk by investing in a variety of assets
Individual or firm (such as an agent, distributor, wholesaler, retailer) that links producers to other intermediaries or the ultimate buyer.
the process of distinguishing a product or service from others, to make it more attractive to a particular target market.
is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
where a company aims to provide the best quality product in the market, and therefore charges more than its competitors. These companies are usually market leaders.
the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.
law : the principle that a person who buys something is responsible for making sure that it is in good condition, works properly, etc.
Analysis and evaluation of a firm's marketing approach, activities, aims, and results achieved
Transportation movement involving more than one mode, e.g. rail-motor, motor-air, or rail-water
defined as the number of people who buy a specific brand or a category of goods at least once in a given period, divided by the size of the relevant market population
is when a company carries out research first hand
Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy
advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product
is the practice of using another firm's successful business model
the practice of exchanging things with others for mutual benefit, esp. privileges granted by one country or organization to another.
Is a market segmentation and market coverage strategy whereby a product is developed and marketed for a very well-defined, specific segment of the consumer population.
exists when sales of identical goods or services are transacted at different prices from the same provider
is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity
HintAnswer
Situation where suppliers and distributors enter into an exclusive agreement that only allows the named distributor to sell a specific product
The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor.
the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships
negotiating with people who can say 'yes'
a purchasing situation usually involving some degree of conscious information searching and analysis, as it involves moderately high priced goods which are not purchased too freque
a purchasing situation usually involving a great deal of time and conscious information searching and analysis, as it involves high-priced goods which are purchased very infrequent
a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their ne
sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer
tries to make a unique product offering for each customer.
A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug s
: a manufacturer's sales representative sent into a territory to stimulate sales of a product (as through special promotions, public-relations work)
the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were not expectin
targets non-buying customers in currently targeted segments. It also targets new customers in new segments.
Wholesale or retain resale through more than one distribution channel, such as via dealers to smaller customers and direct to the large customers.
Firm specializing in arranging storage and shipping of merchandise on behalf of its shippers.
the use of false or misleading statements in advertising.
enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term in
Fees paid by manufacturer for retailer spacing of products
retail strategy that involves making a product or group of products available only in certain markets
A marketing strategy typically consisting of brief messages sent with the objective of reminding a target consumer group about a product or service or of introducing a new theme in

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Created Oct 2, 2013ReportNominate
Tags:key, Key Terms, Marketing, term

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