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| Analysis and evaluation of a firm's marketing approach, activities, aims, and results achieved | |
| where a company aims to provide the best quality product in the market, and therefore charges more than its competitors. These companies are usually market leaders. | |
| enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term in | |
| Wholesale or retain resale through more than one distribution channel, such as via dealers to smaller customers and direct to the large customers. | |
| : a manufacturer's sales representative sent into a territory to stimulate sales of a product (as through special promotions, public-relations work) | |
| negotiating with people who can say 'yes' | |
| borrowed data. Less reliable than other kind of data. | |
| the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships | |
| Individual or firm (such as an agent, distributor, wholesaler, retailer) that links producers to other intermediaries or the ultimate buyer. | |
| retail strategy that involves making a product or group of products available only in certain markets | |
| a purchasing situation usually involving some degree of conscious information searching and analysis, as it involves moderately high priced goods which are not purchased too freque | |
| A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug s | |
| Fees paid by manufacturer for retailer spacing of products | |
| targets non-buying customers in currently targeted segments. It also targets new customers in new segments. | |
| sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer | |
| the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity. | |
| Situation where suppliers and distributors enter into an exclusive agreement that only allows the named distributor to sell a specific product | |
| a purchasing situation usually involving a great deal of time and conscious information searching and analysis, as it involves high-priced goods which are purchased very infrequent | |
| Transportation movement involving more than one mode, e.g. rail-motor, motor-air, or rail-water | |
| Firm specializing in arranging storage and shipping of merchandise on behalf of its shippers. | |
| Is a market segmentation and market coverage strategy whereby a product is developed and marketed for a very well-defined, specific segment of the consumer population. | |
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| means reducing risk by investing in a variety of assets | |
| the practice of exchanging things with others for mutual benefit, esp. privileges granted by one country or organization to another. | |
| Written contract under which the owner of a copyright, know how, patent, servicemark, trademark, or other intellectual property, allows a licensee to use, make, or sell copies of t | |
| is the practice of using another firm's successful business model | |
| advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product | |
| a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their ne | |
| tries to make a unique product offering for each customer. | |
| the use of false or misleading statements in advertising. | |
| the process of distinguishing a product or service from others, to make it more attractive to a particular target market. | |
| Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy | |
| exists when sales of identical goods or services are transacted at different prices from the same provider | |
| an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy . | |
| is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity | |
| is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. | |
| The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. | |
| is when a company carries out research first hand | |
| law : the principle that a person who buys something is responsible for making sure that it is in good condition, works properly, etc. | |
| defined as the number of people who buy a specific brand or a category of goods at least once in a given period, divided by the size of the relevant market population | |
| the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were not expectin | |
| A marketing strategy typically consisting of brief messages sent with the objective of reminding a target consumer group about a product or service or of introducing a new theme in | |
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