Marketing Key Terms

Can you name the Marketing Key Terms

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A marketing strategy typically consisting of brief messages sent with the objective of reminding a target consumer group about a product or service or of introducing a new theme in
sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer
the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships
Situation where suppliers and distributors enter into an exclusive agreement that only allows the named distributor to sell a specific product
is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity
Firm specializing in arranging storage and shipping of merchandise on behalf of its shippers.
enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term in
exists when sales of identical goods or services are transacted at different prices from the same provider
the use of false or misleading statements in advertising.
: a manufacturer's sales representative sent into a territory to stimulate sales of a product (as through special promotions, public-relations work)
where a company aims to provide the best quality product in the market, and therefore charges more than its competitors. These companies are usually market leaders.
Individual or firm (such as an agent, distributor, wholesaler, retailer) that links producers to other intermediaries or the ultimate buyer.
a purchasing situation usually involving a great deal of time and conscious information searching and analysis, as it involves high-priced goods which are purchased very infrequent
Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy
a purchasing situation usually involving some degree of conscious information searching and analysis, as it involves moderately high priced goods which are not purchased too freque
A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug s
the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were not expectin
an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy .
Is a market segmentation and market coverage strategy whereby a product is developed and marketed for a very well-defined, specific segment of the consumer population.
the practice of exchanging things with others for mutual benefit, esp. privileges granted by one country or organization to another.
the process of distinguishing a product or service from others, to make it more attractive to a particular target market.
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Transportation movement involving more than one mode, e.g. rail-motor, motor-air, or rail-water
Analysis and evaluation of a firm's marketing approach, activities, aims, and results achieved
negotiating with people who can say 'yes'
defined as the number of people who buy a specific brand or a category of goods at least once in a given period, divided by the size of the relevant market population
Written contract under which the owner of a copyright, know how, patent, servicemark, trademark, or other intellectual property, allows a licensee to use, make, or sell copies of t
targets non-buying customers in currently targeted segments. It also targets new customers in new segments.
is the practice of using another firm's successful business model
Fees paid by manufacturer for retailer spacing of products
a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their ne
is when a company carries out research first hand
law : the principle that a person who buys something is responsible for making sure that it is in good condition, works properly, etc.
The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor.
means reducing risk by investing in a variety of assets
Wholesale or retain resale through more than one distribution channel, such as via dealers to smaller customers and direct to the large customers.
retail strategy that involves making a product or group of products available only in certain markets
advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product
tries to make a unique product offering for each customer.
borrowed data. Less reliable than other kind of data.
the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.
is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
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