Marketing Key Terms

Can you name the Marketing Key Terms

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the individual or organization responsible for managing a particular distribution channel and overseeing channel partnerships
Individual or firm (such as an agent, distributor, wholesaler, retailer) that links producers to other intermediaries or the ultimate buyer.
A marketing strategy typically consisting of brief messages sent with the objective of reminding a target consumer group about a product or service or of introducing a new theme in
: a manufacturer's sales representative sent into a territory to stimulate sales of a product (as through special promotions, public-relations work)
is the practice of using another firm's successful business model
the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were not expectin
is a business agreement in which the parties agree to develop, for a finite time, a new entity and new assets by contributing equity
Firm specializing in arranging storage and shipping of merchandise on behalf of its shippers.
negotiating with people who can say 'yes'
where a company aims to provide the best quality product in the market, and therefore charges more than its competitors. These companies are usually market leaders.
is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
the practice of exchanging things with others for mutual benefit, esp. privileges granted by one country or organization to another.
a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs, and then designing and implementing strategies to target their ne
targets non-buying customers in currently targeted segments. It also targets new customers in new segments.
Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy
an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy .
Situation where suppliers and distributors enter into an exclusive agreement that only allows the named distributor to sell a specific product
A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug s
a purchasing situation usually involving some degree of conscious information searching and analysis, as it involves moderately high priced goods which are not purchased too freque
the use of false or misleading statements in advertising.
tries to make a unique product offering for each customer.
HintAnswer
means reducing risk by investing in a variety of assets
the process of distinguishing a product or service from others, to make it more attractive to a particular target market.
Analysis and evaluation of a firm's marketing approach, activities, aims, and results achieved
Transportation movement involving more than one mode, e.g. rail-motor, motor-air, or rail-water
the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.
advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product
Is a market segmentation and market coverage strategy whereby a product is developed and marketed for a very well-defined, specific segment of the consumer population.
exists when sales of identical goods or services are transacted at different prices from the same provider
enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term in
sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer
Wholesale or retain resale through more than one distribution channel, such as via dealers to smaller customers and direct to the large customers.
a purchasing situation usually involving a great deal of time and conscious information searching and analysis, as it involves high-priced goods which are purchased very infrequent
is when a company carries out research first hand
law : the principle that a person who buys something is responsible for making sure that it is in good condition, works properly, etc.
borrowed data. Less reliable than other kind of data.
defined as the number of people who buy a specific brand or a category of goods at least once in a given period, divided by the size of the relevant market population
Written contract under which the owner of a copyright, know how, patent, servicemark, trademark, or other intellectual property, allows a licensee to use, make, or sell copies of t
The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor.
Fees paid by manufacturer for retailer spacing of products
retail strategy that involves making a product or group of products available only in certain markets

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