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Level 1 & 2 Combined

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HintAnswer
Bar and pie are both types of
Always choosing to buy a Mercedes car is an example of
If an industry becomes highly profitable, one can expect more companies to join which will make the market more
Before satisfying a customers needs, it is normal to first _________ their needs.
Information that has already been created that a firm can use to find out more about the market
The iPad is an example of
After careful research and analysis, the firm has chosen the specific people they will try to sell their product to. This is referred to as their
Selling at the price point and quality level that no one else is selling is finding a ______ in the market
A type of research where a group of people are asked to share their opinions and perceptions
One limitation of this type of research is it can be very expensive
Type of information that is typically less biased
A firms quantity sold multiplied by it's selling price
Type of primary research where the firm asks people questions and records their answers
A research method where one meets face to face and asks questions
Putting consumers into groups such as gender, income, age, location, and so on is an example of
Selecting 10% of the students at HIS in order to gain insight into what the whole school thinks would be considered
A business model used to evaluate both internal and external factors for a firm
In regards to SWOT, strengths and weaknesses are factors that the firm has some control over and are considered
HintAnswer
Total firm sales / total industry sales
R&D
Where buyers and sellers meet to exchange goods or services for money.
External factors of SWOT that a firm doesn't have control over
Making products based on what the firm believes is best, not necessarily what the consumer believes
A visual that shows the relationship between two things. Typically contains and x and y axis
Product, price, place and promotion are part of the
Information that is shown through numbers
Things consumers would like to have. Such as replacing one's iPhone 5 with a 5S
A product that will not be sold to everyone but instead a select few people is called a what? An example is Vertu phones.
Information that is based on judgements and opinions
A visual that is used to simplify information
Leading the questions or an unobjective analysis leads to
Making products based on what the consumer wants
Selling a product that anyone can buy such as Coke is referred to as
Markets are not static, they are always
Questionnaires, interviews, survey and focus groups are all examples of
Things consumers have to have such as food, water, a phone.

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Created Mar 13, 2014ReportNominate
Tags:combined, level

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