Level 1 & 2 Combined

Level 1 & 2 Combined

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Things consumers have to have such as food, water, a phone.
Information that is based on judgements and opinions
Before satisfying a customers needs, it is normal to first _________ their needs.
A firms quantity sold multiplied by it's selling price
Bar and pie are both types of
Product, price, place and promotion are part of the
The iPad is an example of
A type of research where a group of people are asked to share their opinions and perceptions
Questionnaires, interviews, survey and focus groups are all examples of
Making products based on what the firm believes is best, not necessarily what the consumer believes
A business model used to evaluate both internal and external factors for a firm
A visual that shows the relationship between two things. Typically contains and x and y axis
If an industry becomes highly profitable, one can expect more companies to join which will make the market more
Type of information that is typically less biased
Making products based on what the consumer wants
Where buyers and sellers meet to exchange goods or services for money.
After careful research and analysis, the firm has chosen the specific people they will try to sell their product to. This is referred to as their
Total firm sales / total industry sales
Selling a product that anyone can buy such as Coke is referred to as
External factors of SWOT that a firm doesn't have control over
Selling at the price point and quality level that no one else is selling is finding a ______ in the market
Always choosing to buy a Mercedes car is an example of
A research method where one meets face to face and asks questions
In regards to SWOT, strengths and weaknesses are factors that the firm has some control over and are considered
Leading the questions or an unobjective analysis leads to
A visual that is used to simplify information
Selecting 10% of the students at HIS in order to gain insight into what the whole school thinks would be considered
A product that will not be sold to everyone but instead a select few people is called a what? An example is Vertu phones.
One limitation of this type of research is it can be very expensive
Putting consumers into groups such as gender, income, age, location, and so on is an example of
Information that is shown through numbers
Type of primary research where the firm asks people questions and records their answers
Markets are not static, they are always
Things consumers would like to have. Such as replacing one's iPhone 5 with a 5S
Information that has already been created that a firm can use to find out more about the market
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Classic: Type in answers that appear in a list
Forced Order: Answers have to be entered in order
Wrong Answers: Some wrong answers will appear in red
Random Order: Randomize order of answers
Last Updated: Feb 16, 2017

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