Miscellaneous Quiz / Level 1 & 2 Combined

Random Miscellaneous Quiz

Level 1 & 2 Combined

Quiz not verified by Sporcle

Forced OrderWrong Answers
Challenge
Share
Tweet
Embed
Score 0/36 Timer 06:00
HintAnswer
Product, price, place and promotion are part of the
Putting consumers into groups such as gender, income, age, location, and so on is an example of
Type of primary research where the firm asks people questions and records their answers
A type of research where a group of people are asked to share their opinions and perceptions
Selling a product that anyone can buy such as Coke is referred to as
Where buyers and sellers meet to exchange goods or services for money.
Information that is shown through numbers
Type of information that is typically less biased
If an industry becomes highly profitable, one can expect more companies to join which will make the market more
Things consumers have to have such as food, water, a phone.
In regards to SWOT, strengths and weaknesses are factors that the firm has some control over and are considered
Total firm sales / total industry sales
Information that is based on judgements and opinions
After careful research and analysis, the firm has chosen the specific people they will try to sell their product to. This is referred to as their
A visual that is used to simplify information
A business model used to evaluate both internal and external factors for a firm
Leading the questions or an unobjective analysis leads to
Always choosing to buy a Mercedes car is an example of
HintAnswer
One limitation of this type of research is it can be very expensive
Markets are not static, they are always
Before satisfying a customers needs, it is normal to first _________ their needs.
A research method where one meets face to face and asks questions
The iPad is an example of
Making products based on what the firm believes is best, not necessarily what the consumer believes
Making products based on what the consumer wants
R&D
A firms quantity sold multiplied by it's selling price
Questionnaires, interviews, survey and focus groups are all examples of
A product that will not be sold to everyone but instead a select few people is called a what? An example is Vertu phones.
Things consumers would like to have. Such as replacing one's iPhone 5 with a 5S
Bar and pie are both types of
Selling at the price point and quality level that no one else is selling is finding a ______ in the market
Information that has already been created that a firm can use to find out more about the market
External factors of SWOT that a firm doesn't have control over
A visual that shows the relationship between two things. Typically contains and x and y axis
Selecting 10% of the students at HIS in order to gain insight into what the whole school thinks would be considered

You're not logged in!

Compare scores with friends on all Sporcle quizzes.
Sign Up with Email
OR
Log In

You Might Also Like...

Show Comments

Extras

Top Quizzes Today


Score Distribution

Your Account Isn't Verified!

In order to create a playlist on Sporcle, you need to verify the email address you used during registration. Go to your Sporcle Settings to finish the process.