play quizzes ad-free

Miscellaneous Quiz / ADV232

Random Miscellaneous or Quote Quiz

Match up references to quotes in ADV232?

Quiz not verified by Sporcle

Challenge
Share
Tweet
Embed
Score
  • Numerical Score
  • Percentage
 0/18 Timer
  • Default Timer
  • Stopwatch
 10:00
HintAnswer
Who spoke about the potential dangers of celeb endorsement?
Who came up with the concept of 'meaning transfer'?
What did Ellett (2012) advise for using comparative appeals?
Who said: 'Those undergoing role change/status mobility are dependent on meanings of their possessions'
Who suggested spokespersons are a 'core' ?
Humour is more effective WHEN? (Zhang and Zinkhan, 2006)
Who claimed 'sex sells' is not effective for a large segment of consumers?
Who claimed idea is 20% execution, and 20% idea?
Who claimed literature has four mythic orientations?
HintAnswer
Who's creative process involves incubation?
Who said creative ads must be divergent and relevant?
Who used the means-end chain as described by Vriens (2000) in advertising creativity?
Two stages of creativity, primary and secondary, are defined by who?
Who described the change from USP to ESP?
What criticisms did Bartle have of ESP?
Who created the Elaboration Likelihood Model?
'Advertising is a paid mediated form of communication, designed to persuade the receiver to take some action' said WHO?
What percentage of people who see an OOH campaign will engage with it on their smartphone?
play quizzes ad-free

You're not logged in!

Compare scores with friends on all Sporcle quizzes.
Join for Free
OR
Log In

You Might Also Like...

By the Numbers
Shakespeare or The Mighty Thor?
Muhammad Ali or Captain Kirk
Complete the Slogan... With a Picture
hide this ad

Show Comments

Extras

Created May 24, 2016ReportNominate
Tags:Quote Quiz, reference

Top Quizzes Today


Score Distribution

hide this ad

Your Account Isn't Verified!

In order to create a playlist on Sporcle, you need to verify the email address you used during registration. Go to your Sporcle Settings to finish the process.

Report this User

Report this user for behavior that violates our Community Guidelines.

Details: