Miscellaneous Quiz / Marketing Exam Review

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Can you name the Marketing Exam Review?

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what is Economic Benefits Marketing made of?
excess supply
fifth utility-when will it be sold
first utility-has to fit your needs
window displays-can't be reached or touched
studies of statistics that describe a population
rate that changes based on the economy
example of a free enterprise economy
__________ shortages, limited editions will cost more
example of a command economy
limited resources
something marketed intangible
how will it get there?
process from which an idea is formed, developed, promoted and distributed
Generation that makes up 51% of wealth in USA (1946-1964)
had an steel monopoly
what do people need/want?
most profit margins are more than ____%
had an train monopoly
mixed economy
face of the company
next generation (1965-1976)
types of advertising-most expensive
window displays-has different products, or just one
affected by holidays, trends, and current events
when supply equals demand
had an oil monopoly
example of a mixed economy
fourth function of marketing
the indicator of how economis are doing
third function of marketing-how much should we charge?
command economy
first function of marketing
third utility-what is on the product? instructions, hazards, etc.
largest legal monopoly in USA
second function of marketing-how to pay for it (capital)
seventh function of marketing
current rates called _____ stage, as low as in 1950's
act-can't discriminate over prices
on supply vs demand graph, always up to the right
technology generation, most brand loyal (1977-1997)
resources and _____ can change supply
types of advertising-visually appealing
Measurement of all things we produce and services we provide
window classes-can see from multiple angles
window classes-one view, head on
Controling a market
free enterprise economy
act-prevented unfairness/deceptiveness in commerce
window displays-anyone could touch it
types of advertising-55% of Americans read
cost of borrowing money (Rate)
discounts on rates and taxes
fourth utility-exchange something for $
something marketed-tangible
second utility-location, slotting
act-to stop monopolies
sixth function of marketing
act-fair prices
breaking up a group of people by specific things or traits
target marketing is part of this
GDP w/o expenses, the net product
window displays-all about an image (Macy's)
the amount of goods producers are willing/able to sell/make
fifth function of marketing
what does it do?
on supply vs demand graph, always down to the right
window classes-two adjacent sides viewed
types of advertising-really cheap
TJ Max buying extra stuff, ________ surplus
fundamentals on how our country works
act-can't give allowances
prevents surplus, shortage, scarcity
not enough supply for demand

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