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Can you name the Marketing Exam Review?

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GDP w/o expenses, the net product
the indicator of how economis are doing
mixed economy
cost of borrowing money (Rate)
window classes-one view, head on
command economy
sixth function of marketing
window displays-has different products, or just one
fourth utility-exchange something for $
second utility-location, slotting
third function of marketing-how much should we charge?
not enough supply for demand
what does it do?
target marketing is part of this
__________ shortages, limited editions will cost more
studies of statistics that describe a population
face of the company
first function of marketing
had an oil monopoly
window classes-two adjacent sides viewed
types of advertising-really cheap
limited resources
fifth utility-when will it be sold
current rates called _____ stage, as low as in 1950's
free enterprise economy
window classes-can see from multiple angles
affected by holidays, trends, and current events
prevents surplus, shortage, scarcity
fundamentals on how our country works
on supply vs demand graph, always up to the right
had an train monopoly
act-can't discriminate over prices
types of advertising-visually appealing
largest legal monopoly in USA
most profit margins are more than ____%
act-can't give allowances
example of a mixed economy
discounts on rates and taxes
how will it get there?
had an steel monopoly
third utility-what is on the product? instructions, hazards, etc.
technology generation, most brand loyal (1977-1997)
resources and _____ can change supply
types of advertising-most expensive
Generation that makes up 51% of wealth in USA (1946-1964)
Controling a market
the amount of goods producers are willing/able to sell/make
fifth function of marketing
fourth function of marketing
when supply equals demand
breaking up a group of people by specific things or traits
example of a command economy
act-fair prices
rate that changes based on the economy
excess supply
window displays-all about an image (Macy's)
something marketed-tangible
first utility-has to fit your needs
seventh function of marketing
TJ Max buying extra stuff, ________ surplus
next generation (1965-1976)
on supply vs demand graph, always down to the right
window displays-anyone could touch it
what do people need/want?
process from which an idea is formed, developed, promoted and distributed
window displays-can't be reached or touched
act-to stop monopolies
Measurement of all things we produce and services we provide
something marketed intangible
act-prevented unfairness/deceptiveness in commerce
types of advertising-55% of Americans read
what is Economic Benefits Marketing made of?
second function of marketing-how to pay for it (capital)
example of a free enterprise economy

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Created Jan 21, 2010ReportFavoriteNominate
Tags:exam, marketing, review

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