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Can you name the Marketing Exam Review?

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QuestionAnswer
the amount of goods producers are willing/able to sell/make
example of a free enterprise economy
what do people need/want?
types of advertising-55% of Americans read
seventh function of marketing
window displays-has different products, or just one
third function of marketing-how much should we charge?
__________ shortages, limited editions will cost more
breaking up a group of people by specific things or traits
affected by holidays, trends, and current events
fifth function of marketing
window displays-all about an image (Macy's)
act-to stop monopolies
fundamentals on how our country works
on supply vs demand graph, always up to the right
resources and _____ can change supply
face of the company
most profit margins are more than ____%
window classes-two adjacent sides viewed
how will it get there?
window classes-one view, head on
fourth function of marketing
fourth utility-exchange something for $
something marketed-tangible
largest legal monopoly in USA
QuestionAnswer
types of advertising-visually appealing
sixth function of marketing
studies of statistics that describe a population
when supply equals demand
had an train monopoly
GDP w/o expenses, the net product
TJ Max buying extra stuff, ________ surplus
second utility-location, slotting
act-can't give allowances
window displays-anyone could touch it
on supply vs demand graph, always down to the right
example of a mixed economy
what does it do?
the indicator of how economis are doing
types of advertising-really cheap
fifth utility-when will it be sold
target marketing is part of this
first utility-has to fit your needs
something marketed intangible
types of advertising-most expensive
act-prevented unfairness/deceptiveness in commerce
free enterprise economy
discounts on rates and taxes
Measurement of all things we produce and services we provide
first function of marketing
QuestionAnswer
Controling a market
act-fair prices
current rates called _____ stage, as low as in 1950's
had an oil monopoly
excess supply
had an steel monopoly
rate that changes based on the economy
example of a command economy
third utility-what is on the product? instructions, hazards, etc.
technology generation, most brand loyal (1977-1997)
Generation that makes up 51% of wealth in USA (1946-1964)
next generation (1965-1976)
second function of marketing-how to pay for it (capital)
window displays-can't be reached or touched
what is Economic Benefits Marketing made of?
limited resources
cost of borrowing money (Rate)
not enough supply for demand
prevents surplus, shortage, scarcity
command economy
process from which an idea is formed, developed, promoted and distributed
window classes-can see from multiple angles
act-can't discriminate over prices
mixed economy

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