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Can you name the Marketing Exam Review?

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QuestionAnswer
act-fair prices
had an train monopoly
next generation (1965-1976)
types of advertising-55% of Americans read
on supply vs demand graph, always up to the right
act-can't give allowances
had an steel monopoly
first function of marketing
Controling a market
second function of marketing-how to pay for it (capital)
types of advertising-most expensive
studies of statistics that describe a population
TJ Max buying extra stuff, ________ surplus
window displays-all about an image (Macy's)
act-can't discriminate over prices
had an oil monopoly
target marketing is part of this
discounts on rates and taxes
example of a command economy
__________ shortages, limited editions will cost more
window displays-has different products, or just one
Generation that makes up 51% of wealth in USA (1946-1964)
GDP w/o expenses, the net product
limited resources
window displays-anyone could touch it
QuestionAnswer
window classes-one view, head on
seventh function of marketing
fifth utility-when will it be sold
fundamentals on how our country works
not enough supply for demand
rate that changes based on the economy
window classes-can see from multiple angles
second utility-location, slotting
resources and _____ can change supply
something marketed intangible
face of the company
something marketed-tangible
free enterprise economy
cost of borrowing money (Rate)
window classes-two adjacent sides viewed
example of a mixed economy
the indicator of how economis are doing
Measurement of all things we produce and services we provide
technology generation, most brand loyal (1977-1997)
what do people need/want?
current rates called _____ stage, as low as in 1950's
the amount of goods producers are willing/able to sell/make
on supply vs demand graph, always down to the right
when supply equals demand
what is Economic Benefits Marketing made of?
QuestionAnswer
affected by holidays, trends, and current events
fifth function of marketing
process from which an idea is formed, developed, promoted and distributed
example of a free enterprise economy
act-to stop monopolies
excess supply
third utility-what is on the product? instructions, hazards, etc.
mixed economy
act-prevented unfairness/deceptiveness in commerce
most profit margins are more than ____%
command economy
largest legal monopoly in USA
what does it do?
first utility-has to fit your needs
window displays-can't be reached or touched
breaking up a group of people by specific things or traits
fourth utility-exchange something for $
sixth function of marketing
types of advertising-really cheap
fourth function of marketing
types of advertising-visually appealing
how will it get there?
prevents surplus, shortage, scarcity
third function of marketing-how much should we charge?

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