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Can you name the Marketing Exam Review?

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example of a free enterprise economy
types of advertising-55% of Americans read
fourth utility-exchange something for $
studies of statistics that describe a population
types of advertising-most expensive
something marketed-tangible
what is Economic Benefits Marketing made of?
cost of borrowing money (Rate)
window displays-anyone could touch it
free enterprise economy
act-can't discriminate over prices
window classes-can see from multiple angles
discounts on rates and taxes
the amount of goods producers are willing/able to sell/make
fundamentals on how our country works
the indicator of how economis are doing
next generation (1965-1976)
act-can't give allowances
Controling a market
act-fair prices
process from which an idea is formed, developed, promoted and distributed
rate that changes based on the economy
mixed economy
seventh function of marketing
second function of marketing-how to pay for it (capital)
act-prevented unfairness/deceptiveness in commerce
on supply vs demand graph, always up to the right
third utility-what is on the product? instructions, hazards, etc.
had an steel monopoly
window displays-has different products, or just one
sixth function of marketing
command economy
what does it do?
__________ shortages, limited editions will cost more
excess supply
window displays-all about an image (Macy's)
technology generation, most brand loyal (1977-1997)
prevents surplus, shortage, scarcity
second utility-location, slotting
fifth function of marketing
most profit margins are more than ____%
example of a mixed economy
current rates called _____ stage, as low as in 1950's
breaking up a group of people by specific things or traits
window displays-can't be reached or touched
fifth utility-when will it be sold
resources and _____ can change supply
how will it get there?
GDP w/o expenses, the net product
affected by holidays, trends, and current events
when supply equals demand
target marketing is part of this
first function of marketing
TJ Max buying extra stuff, ________ surplus
third function of marketing-how much should we charge?
types of advertising-really cheap
Measurement of all things we produce and services we provide
what do people need/want?
types of advertising-visually appealing
act-to stop monopolies
something marketed intangible
face of the company
on supply vs demand graph, always down to the right
window classes-two adjacent sides viewed
not enough supply for demand
fourth function of marketing
window classes-one view, head on
example of a command economy
largest legal monopoly in USA
had an train monopoly
Generation that makes up 51% of wealth in USA (1946-1964)
had an oil monopoly
first utility-has to fit your needs
limited resources

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