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Can you name the Marketing Exam Review?

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QuestionAnswer
fourth utility-exchange something for $
window displays-anyone could touch it
free enterprise economy
act-prevented unfairness/deceptiveness in commerce
__________ shortages, limited editions will cost more
the amount of goods producers are willing/able to sell/make
act-fair prices
example of a mixed economy
window displays-all about an image (Macy's)
largest legal monopoly in USA
studies of statistics that describe a population
how will it get there?
types of advertising-55% of Americans read
example of a command economy
sixth function of marketing
had an oil monopoly
had an steel monopoly
the indicator of how economis are doing
TJ Max buying extra stuff, ________ surplus
current rates called _____ stage, as low as in 1950's
fundamentals on how our country works
window classes-can see from multiple angles
most profit margins are more than ____%
Measurement of all things we produce and services we provide
window classes-two adjacent sides viewed
QuestionAnswer
target marketing is part of this
second utility-location, slotting
had an train monopoly
resources and _____ can change supply
seventh function of marketing
technology generation, most brand loyal (1977-1997)
prevents surplus, shortage, scarcity
when supply equals demand
act-can't discriminate over prices
what does it do?
discounts on rates and taxes
act-can't give allowances
on supply vs demand graph, always up to the right
second function of marketing-how to pay for it (capital)
affected by holidays, trends, and current events
window displays-can't be reached or touched
something marketed-tangible
types of advertising-really cheap
first function of marketing
something marketed intangible
limited resources
command economy
what do people need/want?
on supply vs demand graph, always down to the right
process from which an idea is formed, developed, promoted and distributed
QuestionAnswer
types of advertising-visually appealing
fourth function of marketing
not enough supply for demand
mixed economy
Generation that makes up 51% of wealth in USA (1946-1964)
types of advertising-most expensive
example of a free enterprise economy
face of the company
cost of borrowing money (Rate)
Controling a market
window displays-has different products, or just one
GDP w/o expenses, the net product
third utility-what is on the product? instructions, hazards, etc.
next generation (1965-1976)
fifth function of marketing
what is Economic Benefits Marketing made of?
fifth utility-when will it be sold
rate that changes based on the economy
act-to stop monopolies
third function of marketing-how much should we charge?
first utility-has to fit your needs
breaking up a group of people by specific things or traits
window classes-one view, head on
excess supply

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