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QUIZ: Can you name the Marketing Exam Review?

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QuestionAnswer
discounts on rates and taxes
fourth utility-exchange something for $
seventh function of marketing
what is Economic Benefits Marketing made of?
window classes-can see from multiple angles
affected by holidays, trends, and current events
the indicator of how economis are doing
limited resources
act-prevented unfairness/deceptiveness in commerce
cost of borrowing money (Rate)
breaking up a group of people by specific things or traits
window classes-one view, head on
how will it get there?
largest legal monopoly in USA
target marketing is part of this
fourth function of marketing
on supply vs demand graph, always down to the right
example of a free enterprise economy
what does it do?
free enterprise economy
types of advertising-55% of Americans read
act-can't discriminate over prices
window displays-can't be reached or touched
act-fair prices
types of advertising-most expensive
QuestionAnswer
mixed economy
something marketed intangible
fifth function of marketing
something marketed-tangible
had an steel monopoly
command economy
act-can't give allowances
technology generation, most brand loyal (1977-1997)
window displays-has different products, or just one
process from which an idea is formed, developed, promoted and distributed
second utility-location, slotting
rate that changes based on the economy
had an train monopoly
Controling a market
the amount of goods producers are willing/able to sell/make
not enough supply for demand
third function of marketing-how much should we charge?
Measurement of all things we produce and services we provide
example of a command economy
had an oil monopoly
excess supply
window displays-anyone could touch it
example of a mixed economy
on supply vs demand graph, always up to the right
__________ shortages, limited editions will cost more
QuestionAnswer
third utility-what is on the product? instructions, hazards, etc.
what do people need/want?
Generation that makes up 51% of wealth in USA (1946-1964)
when supply equals demand
fundamentals on how our country works
current rates called _____ stage, as low as in 1950's
most profit margins are more than ____%
first function of marketing
types of advertising-really cheap
prevents surplus, shortage, scarcity
window classes-two adjacent sides viewed
types of advertising-visually appealing
second function of marketing-how to pay for it (capital)
fifth utility-when will it be sold
window displays-all about an image (Macy's)
TJ Max buying extra stuff, ________ surplus
act-to stop monopolies
resources and _____ can change supply
next generation (1965-1976)
GDP w/o expenses, the net product
studies of statistics that describe a population
face of the company
sixth function of marketing
first utility-has to fit your needs

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