Just For Fun Quiz / session2practice1

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Can you name the session2practice1?

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Strategic Brand Management Process
step 1 
step 2 
step 3 
step 4 
Mission
A Mission statement reveals . . .  
(mission statement) Brand must be express in terms of a ________ (biz def) 
Objective of mission: (which leads to success) 
A mission statement must be expressed in _____ not company terms 
A brand must be ________ with the company's mission 
Mission statement expresses its (1) 
Mission statement expresses its (2) 
Mission statement expresses its (3) 
Mission must reflect
what business ___ 
what business ___ 
what business ___ 
Brand
for a client, a product is _____ 
people buy ______ 
people do not buy ______, per se 
_____ can produce the same solution 
Technologies change while ____ are stable 
SBM Process (brief)
step 1 
step 2 
step 3 
step 4 

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