History Quiz / General Management Examples

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Can you name the General Management Examples

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Airline. Differentiation through sponsorship and luxury service.
failed to adapt cheap hardware expensive software strategy to technological advancement of digital cameras.
A company that backs up Rumelt’s theory that there can be a successful firm within an industry that has low barriers to entry, high threat of substitutes etc.
British family owned firm
Believer in vertical integration. Involved in every stage of production. ‘cut out middle man’.
core competency in engine design
a full time profession with formal training but no standardised body of knowledge, professional associations, code of ethics or legal status.
Chairman Tom Watson Sr predicted a world market for 5 computers (1945)
full time profession with formal training and voluntary professional associations but no legal protection.
applied lean production practices to hospital setting. Reduced cases of pneumonia and accommodated 57% more patients (2002-4)
Pioneer of managerial driven firm
extremely diversified whilst retaining same name.
Airline. Cost leadership through removing free meals, luggage etc
by increasing efficiency could reduce Model T price from $850 to $260
used image of rugged individual man (in opposition to changing society) to promote whiskey.
doomed company known for strong organisational culture. (Lack of questioning?)
so widespread that Big Macs are used as a measure of purchasing power parity (Klein).
CEO Jeff Bezos described strategy as like ‘planting an acorn’: specific formalised plan but can develop flexibly.
lead US mgmt consultancy market with estimated revenues of $7bn in 2011.
commended for having an untraditional campus. Culture of fun/innovation.
Markets to children by offering toys with food
diversified into many different industries (multi-divisional firm)
criticised for use of ‘advergames’ to advertise to children
Principle driven family-owned business. Three core values: loyalty, dignity and CSR.
Airline. Combined cost leadership with perceived high quality
a full time profession with extensive training and body of knowledge with mandatory professional associations, code of ethics and statutory protection.
Technology Company with core competencies in software design and marketing. Strong brand valued at $153bn
moved manufacturing back from China to Kentucky demonstrating effect of transaction cost on outsourcing/supply chain decisions.
Connected NYC to Chicago in 1853; an example of technological innovation impacting the rise of big business.

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