Miscellaneous Quiz / TCOM Copywriting2

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Score 0/32 Timer 10:00
Explain why it is important to know the resources available from the producers of the radio.
o Features someone speaking in the first person for the client, its product, or its service.
Challenges of Radio3
Exited and energetic tone aimed at younger audience
Emphasized the clarity of the message
Challenges of Radio
men aged 30 and up
Mini Drama
Reason to choose radio3
Reason to choose radio2
young adults 15 to 30
One voice
Reason to choose radio4
Challenges of Radio2
Men and Women aged 30 and up
Energetic tone that is more serious and authoritative and aimed at adult m
Appeal to some basic human need, Have opening and closing lines
Emphasizes a warm and relaxing message, designed to clam the listener
o Well known personality doing a commercial for a product
• To announce a price reduction • Urgency bargin end tmrw • Punchy sentences
men and women 25 and up
Reason to choose radio
Men and Women aged 30 and up
Young adults aged 16 to 25
• Straight announcement copy • Most Commonly used • Requires on announcer only
2 voice
Adults 40 and up
o Can be very effective o Needs client’s approval o Can the station’s announcer handle the delievery
Men aged 40 and up
Explain why it is important for the copywriter to know how long the radio spot is before he starts writing it.
o Comments from a satisfied customer
o Goal is to keep the clients good name before the public Ex Bank institution
Remove Ads.
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Created Nov 18, 2010ReportNominate

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