Miscellaneous Quiz / TCOM Copywriting2

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Can you name the TCOM Copywriting2?

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Score 0/32 Timer 10:00
One voice
o Goal is to keep the clients good name before the public Ex Bank institution
Men and Women aged 30 and up
men and women 25 and up
Challenges of Radio3
Emphasizes a warm and relaxing message, designed to clam the listener
Explain why it is important for the copywriter to know how long the radio spot is before he starts writing it.
Adults 40 and up
Reason to choose radio2
men aged 30 and up
o Features someone speaking in the first person for the client, its product, or its service.
Challenges of Radio
2 voice
Men and Women aged 30 and up
• To announce a price reduction • Urgency bargin end tmrw • Punchy sentences
Reason to choose radio4
Challenges of Radio2
Men aged 40 and up
young adults 15 to 30
Young adults aged 16 to 25
Explain why it is important to know the resources available from the producers of the radio.
o Can be very effective o Needs client’s approval o Can the station’s announcer handle the delievery
Mini Drama
Energetic tone that is more serious and authoritative and aimed at adult m
o Comments from a satisfied customer
Exited and energetic tone aimed at younger audience
• Straight announcement copy • Most Commonly used • Requires on announcer only
Reason to choose radio
Appeal to some basic human need, Have opening and closing lines
Reason to choose radio3
Emphasized the clarity of the message
o Well known personality doing a commercial for a product

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Created Nov 18, 2010ReportNominate

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