Miscellaneous Quiz / TCOM Copywriting2

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Can you name the TCOM Copywriting2?

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Score 0/32 Timer 10:00
men and women 25 and up
One voice
Emphasizes a warm and relaxing message, designed to clam the listener
Challenges of Radio2
Young adults aged 16 to 25
young adults 15 to 30
Reason to choose radio3
• Straight announcement copy • Most Commonly used • Requires on announcer only
Emphasized the clarity of the message
• To announce a price reduction • Urgency bargin end tmrw • Punchy sentences
Explain why it is important to know the resources available from the producers of the radio.
Reason to choose radio4
Explain why it is important for the copywriter to know how long the radio spot is before he starts writing it.
Challenges of Radio
Appeal to some basic human need, Have opening and closing lines
men aged 30 and up
o Well known personality doing a commercial for a product
Reason to choose radio
o Features someone speaking in the first person for the client, its product, or its service.
2 voice
Adults 40 and up
o Goal is to keep the clients good name before the public Ex Bank institution
Energetic tone that is more serious and authoritative and aimed at adult m
Reason to choose radio2
Men and Women aged 30 and up
o Comments from a satisfied customer
Men and Women aged 30 and up
Exited and energetic tone aimed at younger audience
Mini Drama
Men aged 40 and up
Challenges of Radio3
o Can be very effective o Needs client’s approval o Can the station’s announcer handle the delievery

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