Miscellaneous Quiz / TCOM Copywriting2

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Can you name the TCOM Copywriting2?

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Also try: Mäde In Germany
Score 0/32 Timer 10:00
One voice
o Can be very effective o Needs client’s approval o Can the station’s announcer handle the delievery
Reason to choose radio2
Appeal to some basic human need, Have opening and closing lines
Emphasizes a warm and relaxing message, designed to clam the listener
Adults 40 and up
Young adults aged 16 to 25
Reason to choose radio4
o Features someone speaking in the first person for the client, its product, or its service.
o Goal is to keep the clients good name before the public Ex Bank institution
Reason to choose radio3
2 voice
• To announce a price reduction • Urgency bargin end tmrw • Punchy sentences
Explain why it is important for the copywriter to know how long the radio spot is before he starts writing it.
Men aged 40 and up
• Straight announcement copy • Most Commonly used • Requires on announcer only
Mini Drama
o Comments from a satisfied customer
Challenges of Radio2
young adults 15 to 30
Emphasized the clarity of the message
men and women 25 and up
Energetic tone that is more serious and authoritative and aimed at adult m
Exited and energetic tone aimed at younger audience
Men and Women aged 30 and up
Reason to choose radio
Challenges of Radio3
Challenges of Radio
men aged 30 and up
o Well known personality doing a commercial for a product
Men and Women aged 30 and up
Explain why it is important to know the resources available from the producers of the radio.

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