Miscellaneous Quiz / TCOM Copywriting2

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Can you name the TCOM Copywriting2?

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Reason to choose radio2
o Well known personality doing a commercial for a product
Emphasized the clarity of the message
young adults 15 to 30
men aged 30 and up
Men and Women aged 30 and up
Young adults aged 16 to 25
Challenges of Radio2
o Features someone speaking in the first person for the client, its product, or its service.
o Can be very effective o Needs client’s approval o Can the station’s announcer handle the delievery
Reason to choose radio
Emphasizes a warm and relaxing message, designed to clam the listener
Mini Drama
Challenges of Radio
Exited and energetic tone aimed at younger audience
Explain why it is important for the copywriter to know how long the radio spot is before he starts writing it.
Men aged 40 and up
Explain why it is important to know the resources available from the producers of the radio.
Reason to choose radio4
Energetic tone that is more serious and authoritative and aimed at adult m
Adults 40 and up
Challenges of Radio3
Appeal to some basic human need, Have opening and closing lines
o Comments from a satisfied customer
• Straight announcement copy • Most Commonly used • Requires on announcer only
men and women 25 and up
• To announce a price reduction • Urgency bargin end tmrw • Punchy sentences
One voice
o Goal is to keep the clients good name before the public Ex Bank institution
Men and Women aged 30 and up
2 voice
Reason to choose radio3

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Created Nov 18, 2010ReportNominate

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