Miscellaneous Quiz / TCOM Copywriting2

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Can you name the TCOM Copywriting2?

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Score 0/32 Timer 10:00
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Challenges of Radio2
Appeal to some basic human need, Have opening and closing lines
o Goal is to keep the clients good name before the public Ex Bank institution
Men and Women aged 30 and up
• Straight announcement copy • Most Commonly used • Requires on announcer only
young adults 15 to 30
Explain why it is important to know the resources available from the producers of the radio.
One voice
Explain why it is important for the copywriter to know how long the radio spot is before he starts writing it.
Mini Drama
Men and Women aged 30 and up
Energetic tone that is more serious and authoritative and aimed at adult m
o Can be very effective o Needs client’s approval o Can the station’s announcer handle the delievery
Challenges of Radio
men aged 30 and up
o Features someone speaking in the first person for the client, its product, or its service.
Hint
Adults 40 and up
Reason to choose radio3
Challenges of Radio3
Reason to choose radio2
Young adults aged 16 to 25
2 voice
Emphasized the clarity of the message
Exited and energetic tone aimed at younger audience
men and women 25 and up
Reason to choose radio4
o Comments from a satisfied customer
Men aged 40 and up
Reason to choose radio
Emphasizes a warm and relaxing message, designed to clam the listener
• To announce a price reduction • Urgency bargin end tmrw • Punchy sentences
o Well known personality doing a commercial for a product

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