Television Quiz / TCOM Copywriting

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QUIZ: Can you name the TCOM Copywriting?

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Score 0/31 Timer 10:00
One of 2 Qualifications
Which approach puts the product in the middle story?
Format: Sentimental, Nostalgic, tug at heartstrings
Format:Jingle or Slogan
One of 2 Qualifications
Which appraoch does a Cold medicine commercial take?
Beliefs, attitude, behavior, hobbies
Put Customer 1st, Org selling pts, Write Simply, Avoid Tech Jargon, Concise, specific, Straight to pt.
Format:Keep same spokesperson
Format: Cartoons
Format:A short 30 to 60 second play or story
Which approach sells themself like a prostitute?
Five basic Human Needs
3 Product Appeals
Age, economic level, background, location, gender
Format: Tell me why I should buy this product
Which approach puts an employee as the main character?
Which approach does a informercial take?
Which approach just focuses on product they are trying to sell?
Which approach offers sales and promotions?
The Formula for quality copywrite
to use language that enhances the image of a product that creates a desired emotional response
Format: Make you laugh
Format:Simple Statement
Format:Add cred, maybe use a celebrity
The main point you want to get across to the audience

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