Television Quiz / TCOM Copywriting

Random Television Quiz
Score 0/31 Timer 10:00
Hint
One of 2 Qualifications
One of 2 Qualifications
Format:Jingle or Slogan
Which approach puts an employee as the main character?
A
The Formula for quality copywrite
Which appraoch does a Cold medicine commercial take?
Put Customer 1st, Org selling pts, Write Simply, Avoid Tech Jargon, Concise, specific, Straight to pt.
USP
Which approach puts the product in the middle story?
to use language that enhances the image of a product that creates a desired emotional response
Format:Keep same spokesperson
I
Format: Cartoons
Five basic Human Needs
Age, economic level, background, location, gender
Hint
Format: Sentimental, Nostalgic, tug at heartstrings
Format: Tell me why I should buy this product
Format:Add cred, maybe use a celebrity
A
D
Which approach just focuses on product they are trying to sell?
Which approach sells themself like a prostitute?
Which approach offers sales and promotions?
Format: Make you laugh
Format:Simple Statement
3 Product Appeals
The main point you want to get across to the audience
Beliefs, attitude, behavior, hobbies
Which approach does a informercial take?
Format:A short 30 to 60 second play or story
Remove Ads.
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Created Nov 11, 2010ReportNominate

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