Television Quiz / TCOM Copywriting

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Can you name the TCOM Copywriting?

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Forced Order
Score 0/31 Timer 10:00
Format:Keep same spokesperson
Format: Sentimental, Nostalgic, tug at heartstrings
Which approach offers sales and promotions?
Format:Jingle or Slogan
Format:Add cred, maybe use a celebrity
The main point you want to get across to the audience
One of 2 Qualifications
Beliefs, attitude, behavior, hobbies
Format: Tell me why I should buy this product
Format:A short 30 to 60 second play or story
Which approach sells themself like a prostitute?
Which appraoch does a Cold medicine commercial take?
One of 2 Qualifications
Format: Make you laugh
Which approach puts an employee as the main character?
The Formula for quality copywrite
Which approach just focuses on product they are trying to sell?
Put Customer 1st, Org selling pts, Write Simply, Avoid Tech Jargon, Concise, specific, Straight to pt.
3 Product Appeals
to use language that enhances the image of a product that creates a desired emotional response
Age, economic level, background, location, gender
Which approach puts the product in the middle story?
Five basic Human Needs
Format: Cartoons
Which approach does a informercial take?
Format:Simple Statement

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