Television Quiz / TCOM Copywriting

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Can you name the TCOM Copywriting?

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to use language that enhances the image of a product that creates a desired emotional response
The Formula for quality copywrite
Five basic Human Needs
Which approach puts an employee as the main character?
Format: Make you laugh
Which approach does a informercial take?
The main point you want to get across to the audience
One of 2 Qualifications
Format: Sentimental, Nostalgic, tug at heartstrings
Format:Simple Statement
Format:Keep same spokesperson
Format: Tell me why I should buy this product
Age, economic level, background, location, gender
Which approach puts the product in the middle story?
Format:Jingle or Slogan
3 Product Appeals
Which appraoch does a Cold medicine commercial take?
Which approach sells themself like a prostitute?
Format: Cartoons
One of 2 Qualifications
Format:Add cred, maybe use a celebrity
Beliefs, attitude, behavior, hobbies
Format:A short 30 to 60 second play or story
Put Customer 1st, Org selling pts, Write Simply, Avoid Tech Jargon, Concise, specific, Straight to pt.
Which approach just focuses on product they are trying to sell?
Which approach offers sales and promotions?

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Created Nov 11, 2010ReportNominate

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