From the ESPN website:
"5.31.2016
It started off with a simple question: Who's the most famous athlete in the world? Ben Alamar, ESPN's director of sports analytics, devised a formula that combines salary and endorsements with social media following and Google search popularity to create the ESPN World Fame 100 rankings."
For the methodology and full list, go to http://espn.go.com/espn/feature/story/_/id/15685581/espn-world-fame-100
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