Just For Fun Quiz / S1quiz2

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Can you name the S1quiz2?

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Score 0/24 Timer 10:00
CBBE Model defined in 2 components
 
 
Brand Awareness
given brand as clue (yes heard of) 
given product category (names brands) 
Objective of Brand Image
is to create ____ associations 
 
 
What is a brand?
AMA 
Kapferer 
Davis 
Keller 
bedburry 
A brand is ... 
A brand can be .....
 
 
 
 
 
 
 
 
 
 
 

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