Biggest Brand Disasters of 2010

Can you name the Biggest Brand Disasters of 2010?

HintBrand NameChange in earnings (Losses)
Dome, golf balls, cap, . . .-100% ($20 billion)
Computer scandals galore.-44% ($7 billion)
Flash doesn't run on Ipod.-43% ($3 billion)
WiiFit and Halo are more fun.-42% ($5 billion)
Still lingering after the Great Recession.-38% ($6 billion)
That darn Ipod!-36% ($9 billion)
No smartphones. =(-33% ($13 billion)
Recall: Tylenol, Motrin and Benadryl-27% ($12 billion)
China and censorship.-26% ($26 billion)
Recall: Gas pedal-20% ($6 billion)

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