Science Quiz / Powerlernen für Marketing 1

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Can you name the Marketingsonderlocken?

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Score 0/32 Timer 10:00
Nenne die wesentlichen Bestandteile der Marketingdefinition
 
 
 
 
Ansatzpunkte zur Abgrenzung des relevanten Marktes
 
 
 
 
 
 
 
Branchenstrukturanalyse Porter (5 Triebkräfte eines Marktes)
 
 
 
 
 
Kundenwahrnehmungen sind immer...
 
 
 
Ein echter komparativer Konkurrenzvorteil (KKV) liegt vor, wenn der technische Produktvorteil...
 
 
 
Strategische Wettbewerbsvorteile - Beispiele
z.B. BMW, Loewe, Leitz, Mercedes 
z.B. American Express, Hilton, Singapore Airlines 
z.B. Coca-Cola, Ferrero, Nivea, Pampers 
z.B. Hewlett-Packard, Microsoft, 3M 
z.B. Chanel, Rolex, Rolls Royce 
z.B. Aldi, Fielmann, Lada, Media Markt 
Paradigmenwechsel:
von... 
zu... 
im Marketing-Mix: von... 
zu... 

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