The Undeniable Allure of the Three Wolf Moon T-Shirt

(Last Updated On: June 1, 2018)

Three Wolf Moon
Can a piece of clothing really change your life? If said apparel features three wolves howling at the moon, then the answer is undoubtedly “yes.” Don’t believe us? Just check out the Amazon reviews for the spectacular Three Wolf Moon t-shirt.

Designed by Bulgarian artist Antonia Neschev, this extremely fashionable shirt is produced by The Mountain, a New Hampshire-based company that offers a variety of nature-oriented graphic tees. The shirt has been reviewed thousands of times, and the overwhelming majority of these reviews mention life changing events occurring upon purchasing it.

It all started back in 2008, when Brian Govern, then a law student at Rutgers University, was searching for a school book on Amazon. He stumbled upon the Three Wolf Moon t-shirt from an Amazon recommendation. Even though he did not own the shirt, he decided to write a review for it.

In his faux-review, he comments on all of the women that suddenly became interested in him once he put the shirt on, ultimately leaving us with this:

Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the ‘guns’), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

Govern really started something special with that review. Soon, the page would become flooded with similar reports, all raving about the magic of the howling wolves. The Three Wolf Moon shirt eventually took on a life of its own, becoming a viral sensation.

Today, the shirt continues to bring good fortune and magic to many that are lucky enough to wear it.

Here are some of our favorite Three Wolf Moon reviews:

“This shirt has changed my life! Before, I couldn’t walk through the aisles at Wal-Mart, graze on the buffet at Sizzler, or even take in a round at my local miniature golf course, without people pointing and saying, “Hey, you’re that Zulu guy from Star Wars, aren’t you?” Even if I wore sunglasses, I’d still get mistaken for Yoko Ono. But with The Mountain Three Wolf Moon Short Sleeve Tee, the SHIRT now draws the eye.” – George Takei

“Received this shirt just in time for my job interview. After seeing my awesome attire, the interviewing manager offered me his job. Of course I accepted.” – MelDownLow

“Once I apply the magical wolves fabric to my chest, my mullet grew like Odin’s beard.” – Scott

“Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather.” – overlook1977

“Before I purchased this shirt, I was an outcast. A nobody. My closest friends were a three-legged gerbil, a sun-faded Justin Bieber poster, and my senile grandmother who sports a moustache and thinks I’m Benny Hill. My life was the equivalent of a collection of mold growing on the underlip of a toilet that refuses to flush. All that changed the moment I put on this shirt and embraced the power of TWM.” – Gilbert Glib

“While wearing this T-Shirt, I am constantly approached by beautiful young women.” – C. Murphy

This shirt sucks. I have gone through six of them. I AM DONE. Every time I put it on, my girlfriend immediately rips it off me.” – Curtis

“I just got my three wolf moon tee shirt as a birthday gift, and at first I didn’t believe in the power. I am a Yankee fan, and they were about to get swept by White Sox, but I wished for a win and it happened!!!” – Cindy

“This wolf shirt is incredible. The first day I wore it I found five dollars on the sidewalk. To reward my good fortune, I treated myself to a snow cone from a street vendor. Would you believe it? The snow cone wouldn’t melt! I still have it. I think it has something to do with the arctic properties of the wolf shirt, which hasn’t melted either.” – S. Yasaki

Are you a fan of Amazon reviews? Sporcle has many quizzes on the topic. How about checking out these Amazon Movie Review quizzes?

About the Author:

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Mark Heald is the Managing Editor of He enjoys spending time with his family, traveling, and bemoaning the fact the Sonics left Seattle.