Media Psychology Studies

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Personality traits are important to aggressive responses
94% of 80 games aimed at teens had violence
3rd Variable theory
Examined effects of pro social tv on kids in california. Discussion with adult is valuable
meta analysis of studies into aggressive behaviour as a result of tv
Increase physiological arousal, decreased help, increased aggression in violent games
Attention, comprehension, reaction, attitude change model
Research the influence of fear in decision making using threat of breast cancer
Said Self perception and dissonance theories were right in different situations
Gamers had reduced physiological arousal when shown real acts of violence, including lower heart rate and galvanic skin response
Longitudinal study in Chicago. Children asked favourite programme characters
Feelings before, during and after playing quake 2 did not change, expect in aggressive people
no relationship between time spent playing games and aggression, but time correlated with intelligence
Adverts should be repeated 2-3 times per week
Attachment Theory
33 games, 80% aggressive, 50% violent to another person, 21% violence against women
73% of programmes showed some form of help (2.92 per hour) 4.02 per hour for childrens programmes
Mere exposure hypothesis
Readiness to act in a certain way which influences judgement
Violent and non violent version of doom, given option to cooperate or exploit
Dissonance Theory (consonant, dissonant, irrelevant cognitions)
Horse racing dissonance
Examined Cosby Show or Full House and interviewed children to see if they grasped moral message
Absorption addiction model
Playing games leads to expectancy that other people will react in a hostile way
Self Perception Theory
relationship between tv and aggression is stronger that video games and aggression
Habitual video game players are desensitised to violent acts
3 levels of parasocial behaviour
Elaboration Likelihood Model
(General Aggression Model) exposure increases in 3 ways
NYC smokers, high need for cognition vs low need for cognition
Strength of message vs credibility of source in Japanese students
Looked at poor mental health and celebrity worship
Excitation Transfer Theory
Doom music resulted in increased arousal
Prestige Model (evolutionary)
compared active brain areas in children watching violent and non violent television
Social Cognitive Observational Learning Theory
Kids develop scripts and normative beliefs from violent programmes
Systematic and heuristic processing
Positive/active view
Aggressive scripts help us understand aggressive behaviour
Two cognitions that clash
Celebrity Attitude Scale (Likert)
Thought, emotion and action (A B C) model
20 violent acts in cartoon and 5 violent acts in tv per hour
Pro social programmes = increased sharing
St Helena television study
Insecure attachments and mild celebrity stalking
Pointing out good points of choice and negatives of the choice you didnt pick
Pro social behaviour improves when kids watch pro social programmes, although it was short lived
Male students asked to participate in dull task. Paid 1 dollar or 20 dollars and asked to tell next group that task was exciting

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