Includes Impulse, Staple, and Emergency goods. Buy frequently and immediately.
Buy less frequently, fewer purchase locations, more research done. Comparisons made on several attributes, promotion more important than distribution. Includes homo and heterogenous goods. Includes clothes, shoes, washers, etc.
Special purchase efforts, brand identification. Willing to spend time and money to obtain these goods. Includes designer clothes and cars.
New innovations, products consumers don't want to think about. Requires huge marketing effort. Includes gravestones, life insurance, smoke detectors.
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