| A single type of media, such as magazines. |
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| A single carrier, such as Sports Illustrated. |
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| The percentage of individuals who tune into a particular program for a specific time. |
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| A group that has been defined as having real sales potential for the brand. |
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| %Category sales / %Population = |
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| %Brand Sales/ %Population = |
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| The number or percentage of different individuals who tune in, listen to, read, or interact with the media over a specific time period. |
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| The number of times an individual or household is exposed to an advertising message ver a certain period of time. |
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| The number of chances for your ad to be seen in any medium |
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| Cost of message unit / Gross impressions = |
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| Heavy advertising, followed by no advertising. |
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| Constant advertising with pulses of heavier advertising. |
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| What is the population of the United States? |
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| How many TV households are there, approximately? |
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| Figures that tell advertisers precisely the number of copies of a publication sold or distributed. |
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| Some magazines have more than one reader, computed as.. |
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| Describes a range of activies involving personalized contact with a customer or prospect. |
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| The revenue that is spent on paid advertising in mass media (network television and newspapers) and specialized media (cable and magazines). |
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| Promotional expenditures that are not allocated in above-the-line media. Consists primarily of sales promotion, PR, and event marketing. |
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Colors of the Rainbow
1-100
Typing Challenge
