Advertising Quiz 1 and 2 review

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Can you name the Advertising Quiz 1 and 2 review?

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A Conceptual entity (tangible or intangible) that focuses the organization on marketing activities--usually with the purpose of building equities for that brand in the marketplace.
AIDA stands for...
A group of people who are most likely to respond favorably to what the marketer has to offer
Assets and liabilities linked to a brand
What does IMC stand for?
Refers to subjective opinions and exaggerations that state no specific facts in advertising.
The process of planning and executing the conception, pricing, promotion, and distribution of a product.
5 P's of marketing
PIE stands for...
A department within an advertising agency staffed with different levels of managers who serve as the liaison between the agency and the client.
The department that's responsible for being the comsumer's representative in the development of the ad campaign.
The document that states how media dollars should be spent

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