Advertising Quiz 1 and 2 review

Random Miscellaneous Quiz

Can you name the Advertising Quiz 1 and 2 review?

Quiz not verified by Sporcle

embed
 plays        
How to Play
Score 0/21 Timer 10:00
A Conceptual entity (tangible or intangible) that focuses the organization on marketing activities--usually with the purpose of building equities for that brand in the marketplace.
 
AIDA stands for...
 
 
 
 
A group of people who are most likely to respond favorably to what the marketer has to offer
 
Assets and liabilities linked to a brand
 
What does IMC stand for?
 
Refers to subjective opinions and exaggerations that state no specific facts in advertising.
 
The process of planning and executing the conception, pricing, promotion, and distribution of a product.
 
5 P's of marketing
 
 
 
 
 
PIE stands for...
 
 
 
A department within an advertising agency staffed with different levels of managers who serve as the liaison between the agency and the client.
 
The department that's responsible for being the comsumer's representative in the development of the ad campaign.
 
The document that states how media dollars should be spent
 

You're not logged in!

Compare scores with friends on all Sporcle quizzes.
Sign Up with Email
OR
Log In

You Might Also Like...

Show Comments

Extras