| Description | Aspect |
| hierarchy | |
| stories told by the members of the organization (i.e. successes, disasters) | |
| bonuses, growth, individual success (i.e. public sector are more concerned stewardship & funds instead of quality of service) | |
| working values & beliefs, taken for granted assumptions | |
| represents the organization (i.e. uniforms) | |
| how things are done around the organization | |
| power distribution, blockers & facilitators are... | |