| Slogan | Beer |
| 'Head for the mountains' | |
| 'The Champagne of Beers' | |
| 'I don't always drink beer, but when I do, I prefer _______' | |
| 'Always smooth, even when you're not' | |
| 'Men should act like Men and Light beer should taste like beer.' | |
| “The Beer that Made Milwaukee Famous” | |
| 'Great Taste, Less Filling' | |
| 'The one beer to have when you’re having more than one' | |
| 'Ice brewed for a naturally smooth taste' | |
| 'Brace for the smooth taste' (Malt Liquor) | |
| 'Taste as great as it’s name' | |