| Definitions & Implications | Elements |
| Knowledge that can be easily articulated and communicated | |
| Knowledge that is not easily communicated because it is rooted in employee experience or in the corporation's culture | |
| A uniqueness within the product/service that provides a competitive advantage | |
| Cross functional integration and coordination of capabilities | |
| The product/service that is required to do well within an industry | |
| Assets: competencies, knowledge, process, skills | |
| Ability to exploit resources | |