| Factors & Implications | Strategy |
| a. Low cost competitive strategy b. Aimed at BROAD market c. Cost reductions, high efficiency | |
| a. Broad mass market b. Unique product service c. Charge Premiums d. Reduce customer's sensitivity to price | |
| a. Low cost competitive strategy b. Niche market c. Seek cost advantage in narrow target market | |
| a. Focus on particular group/region/market b. Seek differentiation in narrow market c. Serve special needs of narrow market | |