Porter's Competitive Strategies

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Can you name the Competitive Strategies?

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Factors & ImplicationsStrategy
a. Low cost competitive strategy b. Aimed at BROAD market c. Cost reductions, high efficiency
a. Broad mass market b. Unique product service c. Charge Premiums d. Reduce customer's sensitivity to price
a. Low cost competitive strategy b. Niche market c. Seek cost advantage in narrow target market
a. Focus on particular group/region/market b. Seek differentiation in narrow market c. Serve special needs of narrow market

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