| Description & Factors | Elements |
| Is the timing and pace of strategic moves | |
| How will the firm succeed and separate itself from competitors? (e.g. price, customization, image, etc.) | |
| Means by which a firm will earn a profit by implementing a strategy | |
| How will we get there (e.g. internal developments, acquisitions, joint ventures, etc.) | |
| Area (product, service, distribution channels, geographic markets, technology, etc.) in which a firm participates | |
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