Identify that Comm Concept

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Can you name the Communications Concept?

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Frequent news coverage persuades individual to support candidate
 
Consistent coverage of issue will make issue important and will enable judgment towards President based off of handling of that same issue.
 
Origin of problem
 
Information more retrievable from memory will dominate one's judgment
 
More accessible and prevalent information dominates
 
Looks to who is responsible and how they have responded to certain situation
 

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