Leading U.S. Advertisers (2011)

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Can you name the 100 companies who bought the most television, radio, print and online ads in 2011 ?

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What they makeCompanyRank
Crest toothpaste, Gillette razors, Duracell batteries, Old Spice deodorant, Ivory soap1
Chevy Volt, Buick Regal2
Telecommunications3
Cable provider, E! and Golf cable channels, owns majority of NBCUniversal TV network and movie studios4
Telecommunications5
Banking, financial services 6
Taurus sedan, Lincoln Navigator7
Credit cards, traveler's checks8
Cosmetics (namesake brand, Lancome, Maybelline)9
Motion pictures, animation, theme parks, ABC, ESPN10
Drugs (Viagra, Advil, Lipitor)11
CW, CNN, HBO TV networks, Sports Illustrated magazine, DC Comics12
Band-Aids, Tylenol, Listerine13
Retailer (namesake brand, Sam's Club)14
Dodge Avenger, Ram Truck, Jeep Wrangler15
Camry and Corolla sedans, Lexus ES300, Scion xA16
Banking, financial services 17
Retail (namesake department store, Kmart, OSH, Land's End)18
Retail19
Department stores20
Beer (Budweiser, Michelob, Stella Artois, Beck's)21
Telecommunications22
GEICO, BNSF Railroad, Fruit of the Loom underwear, Dairy Queen23
Fast food24
Dove soap, Hellmann's mayonnaise, Ragu, Popsicles, Vaseline, Q-Tips, Axe body spray25
Fox TV network, 20th Century Fox Studios, Wall Street Journal26
Department store27
Accord sedan, Acura TSX, motorcycles28
Department store29
Paramount Pictures, BET, Nickelodeon, MTV30
Credit cards, Financial services31
Electronics, PlayStation video games, ColumbiaTristar studios32
Windows 8, Word, PowerPoint, XBox 36033
Search engine, YouTube, Android and Motorola cell phones34
Cheerios, Wheaties, Pillsbury, Betty Crooker35
Butterfinger candy bar, Raisinets, Perrier, Toll House cookies 36
Cheese Whiz, Nabisco crackers, Oreos, Fig Newtons, Kool Aid, Oscar Mayer37
Drugs (Prozac, Cialis, Strattera)38
Zocor, Coppertone, Dr. Scholls 39
Sodas (namesake, Mountain Dew), Gatorade, Fritos, Quaker Oats40
Altima sedan, Infiniti QX441
Sportswear, shoes42
Insurance43
Insurance44
Beer (Blue Moon)45
Insurance46
Drugs (Zantac 75, Lunesta, Flonase), Tums, Aquafresh47
Hardware stores48
Louis Vuitton fashions, Hennessy scotch 49
fast food (KFC, Pizza Hut, Taco Bell)50
What they makeCompanyRank
Namesake perfumes, Clinique cosmetics51
Hardware stores52
Online retailer, Kindle e-book reader, IMBD53
Telecommunications54
Alcoholic beverages (Guinness, Smirnoff, Johnnie Walker)55
Ad council public service advertisements, Recruiting ads56
Electronics retailer57
New Beetle hatchback, Audi sedans, Lamborghiniā€ˇ sports cars58
Rice Krispies and Fruit Loops cereal, Eggos, Keebler cookies59
Banking, financial services60
Drugs (Nexium, Exanta)61
Computers, Cell phones, tablets, MP players62
M&Ms, Snickers, Wrigley's gun, Pedigree dog food63
Drugs (Plavix, Abilify), Enfamil baby formula64
Online for-profit university65
Soft drinks (namesake, Sprite, Fanta), POWERade, Minute Maid66
Banking, financial services67
Drugs, Consumer products (Lamisil, Gas-X, Benefiber, Maalox)68
Elantra sedan69
Drugs (asprin, Alka-Seltzer, Aleve), One-A-Day vitamins70
Credit cards, Pulse ATMs71
Grocery stores (namesake, Ralph's, Fred Mayer)72
Drugs, consumer care products (Selsun Blue, IcyHot, Gold Bond, Nicoderm)73
Subway restaurants74
Drugs, Ensure shakes, Similac baby formula75
Soup, V8 juice, Prego pasta sauce, Goldfish crackers76
Forenza sedan, Soul hatchback77
Drug retailers78
Credit cards79
Satellite television provider80
Perfumes (namesake, GUESS?, Aspen), OPI beauty products81
Electronics (flat-screen TVs, cell phones)82
Information technology, Watson supercomputer83
Lysol, Finish detergent, French's mustard84
Candy bars, Reese's Pieces, Kit Kat, Twizzlers, Jolly Rancher85
Online travel website86
Online auction site, Skype, PayPal, StubHub87
Cable provider, Road Runner internet, regional sports networks88
Satellite television provider89
Retailers (Victoria's Secret, Bath and Body Works)90
Retailers (namesake, Old Navy, Banana Republic)91
Computers92
Computers93
Soft drinks (7UP, A&W, RC Cola), Hawaiian Punch, Clamato94
Biopharmaceuticals (Flomax, Micardis)95
Toys (Barbie, Hot Wheels), Apples to Apples96
Liquid Plumr, PineSol, Glad storage bags, Hidden Valley salad dressing97
Kleenex tissues, Viva paper towels, Scott toilet paper, Huggies diapers98
Mercedes-Benz Sedans, Freightliner trucks, SmartCars99
Supermarkets (namesake, Vons)100

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Created Jan 6, 2013SourceReportNominate
Tags:advertising