creation and maintenance of exchange relationships

creating products/services based on customer needs

product, price, promotion, placement

something sold that is tangible

something sold that is intangible

products/services sent to other countries

product/services we receive from other countries

using an agent to help export products

facts about the people

group of customers with similar characteristics

grouping customers based on interests or hobbies

grouping customers based on where they live

morals and values used to make decisions

plan for selling the product/service

consumers organizing to stop the purchase of a product/service

2 or more companies combining efforts in a business activity

economy based on manufacturing

tax on imported goods

process of getting products to consumers

helps consumers make purchasing decisions

McDonalds and Burger King's competition

the study of consumers and how they make decisions

level of Maslow's pyramid that includes friends, love, and belonging

purchase decisions made frequently that require little comparison shopping

30 minute commercial that looks like a tv program

medium used to transmit a message

stages in the product life cycle where the product has the highest sales

paid promotional activities

unpaid product/service promotion

ad format like the Oscar Mayer jingle commercial