| hint | answer | extra |
| companies and organizations that purchase products for the operation of a business. | |
| individuals or socially related groups who purchase products for personal consumption | |
| the quantity of a product or service needed by a business in order to operate at a level that will me the demand of customers. | |
| the quantity of a product or service needed to mee the needs of the customer. | |
| a well-known name or symbol established by a company to promote its products. | |
| something that is entirely new or changed in an important and noticeable way. | |
| complete set of all products a business offers to its market | |
| a group of similar products with slight variations in the marketing mix to satisfy different needs in a market. | |
| a legal protection of the words or symbold for use by a company | |