| Definition | Answer |
| Legal protection of the words/symbols of a company; TM | |
| The iPhone 5 will be a _________ | |
| Similar products with slight variations | |
| Well known name/symbol; Nike Swoosh, McDonalds | |
| All the products offereed by a business | |
| The amount of a product or service that a customer needs | |
| People who buy products to use | |
| The products offered to a business to operate | |
| The amount of a product/service that a business needs to meet the demands of its customers | |
| The product that offers the least amount of features in a product line | |
| | Definition | Answer |
| The use of a currency to buy things | |
| Creation and maintence of a business | |
| Not the lowest end of a product, but not the highest end | |
| How much something costs | |
| The fanciest version of a product in a product line | |
| The four P's of marketing make up this; Product, distribution, price, and promotion | |
| Description of the customers | |
| Anything that is sold | |
| Advertising your product | |
| Defined segment of the market that the business wants to sell to. | |
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