Can you name the Information from Chapter 10?

created by mhs2
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Scrambled WordWordInfo
kredaamtthe legal protection of the words or symbols for use by a company
rtcdire demdnadthe quantity of a product or service need to meet the needs of the consumer
nosemurc mrssteakindividuals or socially related groups who purchase products for personal consumption
ewn ductorpsomething that is entirely new or changed in an important and noticeable way
driveed mdanedthe quantity of a product or service needed by a business in order to operate at a level that will meet the demand of its customers
rodcutp tormasentscomplete set of all products a business offers to the market
seinsubs sketarmcompanies and organizations that purchase products for the operation of a business or the completion of a business activity
neslidec drabna well known name or symbol established by one company and sold for use by another company to promote its products
doctrup elina group of similar products with slight variations in the marketing mix to satisfy different needs in a market
jreecnoitconsumers will NOT purchase the product b/c of the brand
Scrambled WordWordInfo
ssiitcneeconsumers value the brand to the extent that they reject other brands
onn-ignitoncreoconsumers are unable to identify the brand
renceferpreconsumers view the brand as valuable and will chose if it is available
noncrgoeiticonsumers can recall the brand name but it has little influence on purchases
sbica dctprouone of the 3 level of product designs
tattrcanoione of the components of packaging
pleastreason for buying convenience goods; if necessary
cyemergengoing to buy a convenience good only in case of an emergency
xdedtnee ductropanother one of the 3 level of product designs
handencec droptcuthe final of the 3 levels of product designs
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