Vocabulary for Visual Studies 2 Chapter 1

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Can you name the terms to go with the definitions from chapter 1??

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Science of signs.
The act of perceiving (vs)
The meaning or concept that the significant refers to.
Philosophical position that only science because of its objective verifiable methods is the source of authentic knowledge.
image with symbolic significance. Represents universal concept/emotion/meaning. I.E. Madonna and child, universal concept of love, easy to understand even without Christian context
Cultural values and beliefs expressed at the level of connotation as to appear obvious.
How images directly reflect the world (vs)
Creation of meaning through the act of portraying the likeness of something.
The world is invented in the process of representation.
Description, fact, literal.
The material basis of the sign which could be almost anything. Anything that signifies something or conveys a message
The object of being represented.
How images produce meanings according to social and aesthetic conventions.
A cultural Practice.
A belief that if an image is produced by a mechanical device it is object record of reality.
Crude use of stereotypes to manipulate popular opinion.
The aspect or detail that grabs the attention or emotion of a viewer
Allusion, association.
Shared set of values that exist in a society
The common, banal meaning and information in a photograph (vs)

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