| Definition | |
|---|
| as mass-produced objects are emptied of the meaning of their production, they are filled with new meanings that mystify the object (glamour, sex appeal, cool) | |
| self-improvement through the acquisition of material objects pops up after the great depression. People felt responsibility to buy and support the economy. People are inadequate, a | |
| subversive interventions into media and products in the public space, feeling of intervening | |
| economic system based on private ownership of the production and distributed goods. Private property is the main characteristic, and businesses compete. | |
| a process by which abstract ideas are made real and concrete eg. Commodities given human qualities or aura. | |
| exotic, otherness, primality. Closer to nature, innocence, beauty | |
| rerouting of images and graphics from popular culture to convey new, contrary meanings. | |
| the deliberate manufacture of shoddy goods or the constant updating of styles in order to require the purchase of replacements. | |
| based on the ideology of consumption, freedom of choice and cult of the new. A promise of choice, one gets to select. | |
| creating a name or symbol associated with a product in order to promote recognition, identity and consumer loyalty | |
| | Definition | |
|---|
| the norm (presumed to be white, male, north american, rich) | |
| false sense of uniqueness | |
| celebrity, prestige, honors | |
| wealth, abundance of material goods | |
| ads that speak to viewers with knowing collusion about the act of advertising itself. | |
| the lavish spending on goods meant to deliberately display wearlth and social status | |
| socially networed, knowing many people and being able to create opportunities | |
| taste, connoisseurship, knowledge of cultural artifacts. | |
| use of binary in order to establish difference | |
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The USA Declares War!
Original 13 Colonies
20th Century by Image
