Visual Studies Chapter 7

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Can you name the Terms from Visual Studies Chapter 7?

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Definition
creating a name or symbol associated with a product in order to promote recognition, identity and consumer loyalty
subversive interventions into media and products in the public space, feeling of intervening
the lavish spending on goods meant to deliberately display wearlth and social status
based on the ideology of consumption, freedom of choice and cult of the new. A promise of choice, one gets to select.
the norm (presumed to be white, male, north american, rich)
wealth, abundance of material goods
socially networed, knowing many people and being able to create opportunities
false sense of uniqueness
use of binary in order to establish difference
exotic, otherness, primality. Closer to nature, innocence, beauty
Definition
a process by which abstract ideas are made real and concrete eg. Commodities given human qualities or aura.
as mass-produced objects are emptied of the meaning of their production, they are filled with new meanings that mystify the object (glamour, sex appeal, cool)
celebrity, prestige, honors
taste, connoisseurship, knowledge of cultural artifacts.
the deliberate manufacture of shoddy goods or the constant updating of styles in order to require the purchase of replacements.
ads that speak to viewers with knowing collusion about the act of advertising itself.
rerouting of images and graphics from popular culture to convey new, contrary meanings.
self-improvement through the acquisition of material objects pops up after the great depression. People felt responsibility to buy and support the economy. People are inadequate, a
economic system based on private ownership of the production and distributed goods. Private property is the main characteristic, and businesses compete.

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