Visual Studies Chapter 7

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Can you name the Terms from Visual Studies Chapter 7?

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Definition
rerouting of images and graphics from popular culture to convey new, contrary meanings.
taste, connoisseurship, knowledge of cultural artifacts.
subversive interventions into media and products in the public space, feeling of intervening
use of binary in order to establish difference
a process by which abstract ideas are made real and concrete eg. Commodities given human qualities or aura.
economic system based on private ownership of the production and distributed goods. Private property is the main characteristic, and businesses compete.
exotic, otherness, primality. Closer to nature, innocence, beauty
based on the ideology of consumption, freedom of choice and cult of the new. A promise of choice, one gets to select.
socially networed, knowing many people and being able to create opportunities
self-improvement through the acquisition of material objects pops up after the great depression. People felt responsibility to buy and support the economy. People are inadequate, a
Definition
creating a name or symbol associated with a product in order to promote recognition, identity and consumer loyalty
wealth, abundance of material goods
as mass-produced objects are emptied of the meaning of their production, they are filled with new meanings that mystify the object (glamour, sex appeal, cool)
false sense of uniqueness
the norm (presumed to be white, male, north american, rich)
ads that speak to viewers with knowing collusion about the act of advertising itself.
the lavish spending on goods meant to deliberately display wearlth and social status
the deliberate manufacture of shoddy goods or the constant updating of styles in order to require the purchase of replacements.
celebrity, prestige, honors

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