mark chapter 4

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Can you name the mark chapter 4?

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DefinitionAnswer
this is when the company tries to pull in new customers with the products/services they already have
when companies try to customize products/service to every specific consumer (i.e. when you get a flyer in the mail that is addressed just to you, and gives you a coupon for a produ
this is when the market plan gets put into action
an intermediary between the manufacturing and a buyer in another country, they purchase the products and resell them to international buyers (they mark up the products to make a p
determines what business the company is in
an intermediary that brings together the buyer and seller but in international territory; they help with the transfer of the products (tariffs, shipping, payment); they live in the
is when the price of the product far surpasses the cost that the competition charges
this is made to specifically target markets and gives the company specific strategies as to how they want to do it based on the 4 P’s
this is when a domestic company purchases enough of an international company to have interest in them, or owns a majority of the international company
an intermediary that just brings the seller and the buyer together; they never take control over the products; they work domestically
any sort of agreement that encourages international trading
is what the company does better than any other company in the field
includes the US and Central America in NAFTA (highly reduces the costs to the US because they are the leading exporter to those nations)
is managing the company objectives and the capabilities/resources available
growing extremely fast, allows people to open up a company with the same brand name as an already existing company
this is considered the heart of the marketing mix, because without the product, there is no need for the mix
when exchange rates literally float up and down based on the supply and demand of the product
this looks at the sale potential and the size of the market segments that the company is looking to target
hows the problem areas in the service sector that influence consumers perceptions of quality
is a product/service that has steady levels of profits; typically, they reside in a low - growth market, but still gain reasonable profits;
consumers measure this by the consistency of the service over time; it also means giving the consumer a good, correct service the first time
this is how alike the different service/how much they vary are from each other
this is when the domestic firm takes over an international country, or merges with them to make a whole new company
share one or more characteristic that unify them all (similar demos, similar product needs)
defined as treating both employees and customers with respect and making sure their needs are satisfied
his is if it can be inventoried, or stored for later consumption
this pulls companies together to enhance the trading abilities of the group
formerly product): within services, the outcome of purchasing from a company can be either tangible or intangible, which leads to the possibility of processing different things:
signed by almost 150 countries, this agreement lowers the taxes and tariffs (also encompasses services as well as products)
gives money with low interest rates to poor countries
DefinitionAnswer
targeting different markets throughout the world
it means you need less of that specific country’s money to purchase another country’s money
this is when the target market is one 'smaller' segment of the total population and they only choose them to market to
means that the company requires a high amount of assets rather than employees
_____ % of GDP comes from services
is when management tries to figure out future plans and set reasonable objectives for the future
making plans to reach the marketing objectives (it should be the basis for all day – to – day decisions
tends to be a longer lasting competitive advantage; is literally either a product or service that the brand/company has that the competition cannot match
consists of 27 European countries; the whole purpose is to try to get Europe to unify
services cannot be touched, tasted, felt or heard like products, which in turn, makes evaluating the quality harder
is when the manufacturer lets other companies use their intangible property (i.e. trademarks, patents, anything protected by law, specific manufacturing processes)
when companies make products then sell them over seas
is brand name production done in a foreign country
basically, how developed the country is
this includes everything that gets the products name out into the public (PR, advertising, personal selling, coupons, etc.)
is a separate business or related business within the larger company
this is when the company wants to increase market share with their current customers (i.e. coupons); customer databases can be increasingly helpful with this strategy
is when the company redesigns the business process to make significant differences in performance
when services are sold, they are likely produced by the seller and consumed by the purchaser at the same time (whereas products are sold, then consumed)
defined as a company that does extensive trade (beyond just importing and exporting good for products)
typically has low profits, but high growth potential; they tend to need more cash to support the growth within the industry;
Typically accounts for 30% of international exchange
it requires that companies sell the products to a central agency (can limit what type of exchange is occurring and can hinder the exporting process)
this is when the company produces new products to appeal to its already existing customers
it means you need more of that specific country’s money to purchase another country’s money
Stands for strengths, weaknesses, opportunities, and threats
is when companies sell a product cheaper internationally than domestically
this is when the objectives are measured against what actually happened
when companies literally trade goods (kind of like a barter)
is when people or machines do something for other people or objects
DefinitionAnswer
what the consumer is spending their money to get (i.e. the tangible haircut that you get)
low growth, and relatively low market share; these products need to be dropped
Negatives about globalization
it is what marketing activities need to get done
other services that come with the purchase of the core product that enhance the core product (make it more appealing to consumers)
this concerns getting the product in the hands of the consumers when they want to purchase them
is when management defines the business mission by what products and services they can make for customers rather than the benefits those customers are looking to get from the produ
this is the products that are growing and looking to become market leaders; they typically have higher profits, but also have higher costs; need to really reinvest the profits gai
pretty much when new technology comes out on the market that makes producing the product cheaper
many different ways to reach the target market
they give money to nations that can meet their budget expenses – typically as a last resort option
is when countries do not allow certain products/brands allowed in a new country
this is how the marketing plan is evaluated in line with the objectives
this limits the number of imports that are allowed to come into a new country (very good for domestic companies)
t is the values that are shared by the people who live in a set place
Many European nations import over ____% of their GDP
employees must understand the needs of the consumers, and whole-heartedly care that they are satisfied
when the best technology is used, it can likely reduce the time and cost associated with producing one unit of product, therefore reducing the cost to the consumer
experienced, knowledgeable, trustworthy employees make the face of the company better
how timely the service is performed (i.e. people expect prompt service from McDonalds)
this is a combination of everything where the company produces new products for potentially new customers
this is the money (or something they barter with) to get the product
are the physical part of the service (i.e. the fact that your hair is shorter or colored when you go to the salon, or the milkshake you got at Steak and Shake)
the government is ALWAYS involved in business, so no matter what country a company is looking to get into, they need to be aware of the political structure
is an outline of what objectives the company wants to reach, and what steps they are taking to reach them (a guide for the marketing team)
taxes that are placed on goods and services when coming into a new country
free trade between USA, Canada, and Mexico
this is when the company classified the strategic business units (SBUs) by how they think they will grow/die in the future

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Created Dec 14, 2010ReportNominate
Tags:definition, chapter, mark