| Area | Theorist & Year |
| Transactional/Transformational Leaders | |
| 'Business of Business is Business' | |
| Commitment Trust Theory | |
| Definition of Relationship Management | |
| Ethical Framework | |
| Style/Leadership Table | |
| Trust Development Model | |
| Classical Perspective | |
| | Area | Theorist & Year |
| Motives for Setting Up Loyalty Schemes | |
| Situation Leadership | |
| Relationship Life-Cycle Model | |
| Ladder Theory | |
| Behavioural Matrix | |
| 4 Typical Traits | |
| 8 i's (and We's) | |
| Power Matrix | |
|