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| A person or business that pays for professional services or products of people or businesses | |
| The actual user of a product or service. | |
| The buyer of a product or service. | |
| The geographic location to which a traveler is going. | |
| A trip taken by choice rather than out of necessity. | |
| The sale of products and services over a Web site. | |
| Activities planned around specific events or activities in an area. | |
| A term used in relating the monetary system used in the European Union (EU). | |
| A person or company that acts as a link between the producer of a product or service and the consumer of that product or service. | |
| non-resident visitor arrivals to the United States | |
| The business philosophy that focuses on understanding and meeting the needs of customers. | |
| A twentieth century trend during which the working and middle classes began traveling in large numbers for leisure purposes. | |
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| The moment that an employee interacts with a customer related to a business activity. | |
| Things a person must have to exist, such as food, shelter, and clothing. | |
| The process of building and nurturing ongoing, solid relationships with customers. | |
| A middleman, such as a travel agent, who sells directly to the customer. | |
| The market that a company has identified and toward which marketing efforts are directed. | |
| An amusement park in which the rides, attractions, shows, and buildings revolve around a central theme or group of themes. | |
| A prearranged, prepaid journey, usually including an itinerary of leisure activities, to one or more destinations and a return to the point of origin. | |
| All the components of the travel industry used to serve the needs and wants of tourists and to attract travelers to a destination. | |
| A person who travels at least 100 miles from home to visit an area for business and/or pleasure for 24 hours or more. | |
| The business segment that provides transportation, lodging, dining, attractions, entertainment, guide services, and other travel elements related to tourism. | |
| Identifiable changes in consumers’ preferences for activities, goods, and services. | |
| Things a person may like to have but which are not critica. | |
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