Most valuable brand names (world-wide) Quiz

Rank	Brand Name	Category
1		Technology
2		Technology
3		Technology
4		Fast Food
5		Technology
6		Soft Drinks
7		Mobile Telecom
8		Cigarettes
9		Mobile Telecom
10		Technology
11		Financial
12		Mobile Telecom
13		Mobile Telecom
14		Retail
15		Retail
16		Financial
17		Delivery Services
18		Technology
19		Mobile Telecom
20		Financial
21		Mobile Telecom
22		Technology
23		Technology
24		Financial
25		Technology
26		Luxury
27		Cars
28		Financial
29		Technology
30		Cars
31		Retail
32		Personal Care
33		Insurance
34		Personal Care

Rank	Brand Name	Category
35		Technology
36		Mobile Telecom
37		Financial
38		Entertainment
39		Financial
40		Financial
41		Energy
42		Financial
43		Financial
44		Technology
45		Beer
46		Personal Care
47		Financial
48		Mobile Telecom
49		Technology
50		Cars
51		Energy
52		Technology
53		Financial
54		Fast Food
55		Personal Care
56		Cars
57		Apparel
58		Technology
59		Retail
60		Financial
61		Energy
62		Apparel
63		Soft Drinks
64		Energy
65		Retail
66		Cars
67		Technology
68		Financial

Rank	Brand Name	Category
69		Financial
70		Technology
71		Luxury
72		Fast Food
73		Delivery Services
74		Mobile Telecom
75		Mobile Telecom
76		Mobile Telecom
77		Financial
78		Energy
79		Technology
80		Mobile Telecom
81		Technology
82		Retail
83		Insurance
84		Financial
85		Technology
86		Apparel
87		Financial
88		Cars
89		Retail
90		Financial
91		Mobile Telecom
92		Financial
93		Soft Drinks
94		Grocery
95		Technology
96		Financial
97		Financial
98		Financial
99		Financial
100		Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
	Financial
#1 in our hearts	Financial

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There are 100 comments for this game.
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Most Valuable Brands Quiz

by Booger

Created Feb 27, 2009 in Miscellaneous
Featured Feb 27, 2009
Game Plays 184,923

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	johnlambeth:	Feb 27th, 2009 at 05:27 GMT		15 points
	i knew google had gotten huge, but had no idea it was that big

	MovieDynamic:	Feb 27th, 2009 at 05:44 GMT		11 points
	LULZ to the bonus answer.

	johnlk:	Feb 27th, 2009 at 05:44 GMT		44 points
	Is this worldwide or just in the US? It seems bizarre that Sony isn't one.

	bigrednfan:	Feb 27th, 2009 at 05:50 GMT		8 points
	due to the china ones i would say worldwide

	sevorak:	Feb 27th, 2009 at 05:53 GMT		18 points
	Yeah, Sony is a pretty big omission. And what about Visa? Odd list.

	Gordo:	Feb 27th, 2009 at 06:20 GMT		16 points
	Yeah, Sony and Visa missing are headscratchers. I would add KFC as another - more stores in China now than in the US (though it's not anywhere near the bizarre overlook that the other two are).

	ku_sucks:	Feb 27th, 2009 at 06:27 GMT		6 points
	interesting list. two comments: starbuck's being listed as fast food messed me up, but i suppose "coffe" would be too obvious. second, the bonus answer is missing a category. i nominate "procrastination destination"

	tailyour:	Feb 27th, 2009 at 06:40 GMT		9 points
	Good Quiz! Countries of origin might be helpful.

	onetheta:	Feb 27th, 2009 at 07:28 GMT		8 points
	I got very confused with the technology classification. Some sort of distinction between traditional engineering (#2) and others (#1 3 6 7) would have helped. And how many of these financial institutions are still solvent?

	GeordieGuitarist:	Feb 27th, 2009 at 09:23 GMT		0 points
	Gillette has made their fortune on shaving foams that are proven to be less effective than soapy water, and razor blades that don't shave as close as the razor's of fifty years ago. Amazing what you can achieve if you have Roger Federer threatening to serve a tennis ball at your head.

	davidr:	Feb 27th, 2009 at 09:30 GMT		8 points
	I agree that missing Sony is just weird: it's a huge brand across electronics and entertainment. I really have to question Millward Browm Optimor's methodology, given their conclusions that Cisco is a bigger world-wide brand than Sony and Porsche bigger than GM. And Royal Bank of Canada (who don't even trade under that name!) a bigger brand than HSBC. Or... But mainly, I guess I'm just sour at my low score.

	davidr:	Feb 27th, 2009 at 09:36 GMT		4 points
	Oh, and no oil companies. (Still sour, having only improved my score by twelve at the second attempt.)

	lil_lemur:	Feb 27th, 2009 at 11:44 GMT		14 points
	no oil companies, no sony, and i really thought that more TV networks would be up there - fox broadcasting, BBC, etc. silly me.

	BigThing:	Feb 27th, 2009 at 12:20 GMT		7 points
	I must've tried Sony 5 times because I couldn't believe it wasn't on there. Nintendo not being on there was another surprise. Well, hooray for google. It's already become a verb.

	R:	Feb 27th, 2009 at 12:46 GMT		7 points
	Shouldn't the ones that are the most guessed be the most valuable?

	Booger:	Feb 27th, 2009 at 12:47 GMT		13 points
	I too was very surprised Sony isn't on the list. For those interested, if Sony was included, it would have been ranked in the low 100's. The study gives the Sony brand a value of $6.1 billion. Compare this to a value of over $86 billion for Google and over $11.8 for Samsung.

	davidr:	Feb 27th, 2009 at 12:55 GMT		-3 points
	@BigThing: OK, I've never understood people who make this kind of comment. `Sony' didn't work the first time so you try again, just in case you mis-typed it. But why the third, fourth and fifth tries? Did you expect the website to turn round and say, `Well, since you're so insistent, I'll give you the point'?

	davidr:	Feb 27th, 2009 at 12:58 GMT		3 points
	@R: Not necessarily. There probably aren't many Sporclers in China so a Chinese company could have huge brand value from the Chinese market alone, while being hardly known in the west. Case in point: #5.

	Ribhump:	Feb 27th, 2009 at 13:13 GMT		1 point
	yeah, can't believe sony's not there. according to wikipedia it's revenue is 10 times avons...

	BelowZero:	Feb 27th, 2009 at 13:26 GMT		1 point
	ahh the chinese ones...I saw there was a mobile above verizon and I went blank

Comment below threshold: show it

	johnlk:	Feb 27th, 2009 at 13:39 GMT		1 point
	The methodology definitely seems dubious. Apparently they're trying to isolate the effects of the brand as opposed to "other reasons" people might give money to that brand, but it just seems bizarre and perverse. AIG's brand isn't worth dirt at this point.

	davidr:	Feb 27th, 2009 at 13:39 GMT		5 points
	@Tim Allen: Ford isn't a GM brand!!!

	GPS:	Feb 27th, 2009 at 13:40 GMT		6 points
	Why are Chase and JP Morgan listed seperately? The company has been JPMorganChase for many many years. Merrill Lynch is backrupt and no longer exists. AIG is near bankrupt and over a third of the company is now owned by the US Government.

	davidr:	Feb 27th, 2009 at 13:41 GMT		2 points
	@johnlk: AIG's brand probably has little value at the moment but this data is from the calendar year 2007, before everything went pear-shaped.

	TrueNorth:	Feb 27th, 2009 at 13:44 GMT		3 points
	"royal bank canada" wasn't sufficient for Royal Bank of Canada?

	chrispaz:	Feb 27th, 2009 at 13:46 GMT		1 point
	What a brilliant quiz. We sat and did this in our office today and could only get 48! I'm also surprised that Sony didn't make it, and I can't believe Louis Vuitton is higher than the likes of Amex, Intel or Amazon. Says a lot about the world today I suppose.

	batmann:	Feb 27th, 2009 at 14:28 GMT		0 points
	didn't think to put websites lol "technology" is kinda a weird clue for google though

	spartacat:	Feb 27th, 2009 at 14:33 GMT		1 point
	royal bank of canada dont call themselves royal bank of canada anymore, its all 'RBC'. ...and Rolex isnt on a list of most valuable brands?

	Booger:	Feb 27th, 2009 at 14:39 GMT		3 points
	@spartie: RBC is an accepted answer for the Royal Bank of Canada. Rolex would have made the list if it extended into the low 100's. It's the next-listed luxury brand.

	davidr:	Feb 27th, 2009 at 14:51 GMT		1 point
	@GPS: Chase and JP Morgan are separate because the quiz is about brands, not companies. Merrill Lynch and AIG are there because the data is from the calendar year 2007.

	Bri G:	Feb 27th, 2009 at 15:08 GMT		6 points
	Correction: The Spanish mobile phone brand is Movistar, not Moviestar

	Evan:	Feb 27th, 2009 at 15:51 GMT		4 points
	the problem with quizzes this long is that i get tired of guessing wrong answers...

	chambers:	Feb 27th, 2009 at 15:51 GMT		0 points
	cant believe i missed sooo many obvious ones!!!! like number 1!

	spuntz:	Feb 27th, 2009 at 15:59 GMT		5 points
	I seriously question this list. It seems very odd to me how Harley-Davidson is supposed to be more valuable than Volkswagen. Harley might be well known. But the profits are nowhere near those of VW. And what else does value reflect than the possibility to turn a good name into money.

	Tirion:	Feb 27th, 2009 at 16:22 GMT		1 point
	@Spuntz I see a lot of people wearing Harley shirts and bandanas, can't say the same about Volkswagen. ;)

	jkd:	Feb 27th, 2009 at 16:24 GMT		3 points
	The link to the source data is broken. It seems to point at http://www.sporcle.com/games/www.millwardbrown.com/Sites/optimor/Media/Pdfs/en/BrandZ/BrandZ-2008-Report.pdf , but in fact it should be http://www.millwardbrown.com/Sites/optimor/Media/Pdfs/en/BrandZ/BrandZ-2008-Report.pdf

	davidr:	Feb 27th, 2009 at 16:33 GMT		-1 points
	@Tirion: Sure but I don't see many people wearing Vodafone T-shirts, either, and they're way higher up the list than Harley.

	BigThing:	Feb 27th, 2009 at 17:03 GMT		6 points
	@davidr: Well, I don't know what to tell you. When I'm out of ideas I keep entering things just to keep my train of thought going. I did not really think anything. Also, there is a difference between not understanding the content of a comment and not understanding the person who makes it, no?

	spuntz:	Feb 27th, 2009 at 17:44 GMT		3 points
	@ Tirion - I see a lot of people driving a Volkswagen. And the profit margins on cars a lot bigger than on t-shirts.