| advert phrase | product |
| 'whats the worse that could happen' | |
| 'the real thing' | |
| 'they're grrrrreeeeeat' | |
| 'king of beers' | |
| 'Does what it says on the tin' | |
| 'Release the lather | |
| 'Does the jobs you hate' | |
| 'Get a little closer' | |
| 'A glass and a half' | |
| 'It keeps going, and going, and going!' | |
| | advert phrase | product |
| 'A soap you can believe in' | |
| 'Get it on' | |
| 'The best a man can get' | |
| 'My goodness, My *******' | |
| 'No more tears' | |
| 'Finger-lickin' good' | |
| 'Have a break... Have a ******' | |
| 'Because you're worth it' | |
| 'Kids and grown-ups love it so' | |
| 'Once you pop, you can't stop' | |
|