Marketing Research

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Can you name the Key Terms?

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DefinitionKey Term
The systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities
All the elements, units, or individuals of interest to researchers for specific study
An overall plan for obtaining the information needed to address a research problem or issue
A limited number of units chosen to represent the characteristics of a total population
An informed guess or assumption about a certain problem or set of circumstances
Research conducted to clarify the characteristics of certain phenomena to solve a particular problem
Research in which it is assumed that a particular variable X influences a variable Y
DefinitionKey Term
A condition existing when a research technique produces almost identical results in repeated trials
A condition existing when a research method measures what it is suppose to measure
Data observed and recorded or collected directly from respondents
data complied both inside and outside the organization for some purpose other than the current investigation
Question which to which the respondent can make only an either/or or yes/no response
Research conducted to gather more information about a problem or to make a tentative hypothesis more specific

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