| Definition | Key Term |
|---|
| The systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities | |
| All the elements, units, or individuals of interest to researchers for specific study | |
| An overall plan for obtaining the information needed to address a research problem or issue | |
| A limited number of units chosen to represent the characteristics of a total population | |
| An informed guess or assumption about a certain problem or set of circumstances | |
| Research conducted to clarify the characteristics of certain phenomena to solve a particular problem | |
| Research in which it is assumed that a particular variable X influences a variable Y | |
| | Definition | Key Term |
|---|
| A condition existing when a research technique produces almost identical results in repeated trials | |
| A condition existing when a research method measures what it is suppose to measure | |
| Data observed and recorded or collected directly from respondents | |
| data complied both inside and outside the organization for some purpose other than the current investigation | |
| Question which to which the respondent can make only an either/or or yes/no response | |
| Research conducted to gather more information about a problem or to make a tentative hypothesis more specific | |
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Countries of Europe
Countries of the World
