Can you name the Benefits of Marketing Research?

created by dsatterthwaite
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Benefit DescriptionBenefit
Helps firms stay in touch with customers’ changing attitudes and purchase patterns
Assists in better understanding market opportunities
Determine the feasibility of a particular marketing strategy
Aids in the development of marketing mixes to match customer needs
Improves marketer’s ability to make decisions
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Benefits of Marketing Research Quiz

  1. by dsatterthwaite
  • Created Sep 30, 2009 in Geography
  • Game Plays 2

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